There is a first time for everything, and so is for this year’s Eid. It may not be as social as expected but we can still make the most of it with all that we already have; the love we can share with our family and friends.

The ease of the lockdown has already bought joy and we are sure that there is a lot more positivity coming our way, we just need to be patient and the doors to happiness will continue to open as we make it through the big day; Eid. To make the most of your awaited Eid day, we have a few ideas that you might love to add to your to-do list.

Pray together stay together

During the lockdown, we were surrounded by our family, and we all know we’ve come much closer amid the most depressing times. To celebrate the blessing of having a family by your side nothing could be better than to offer Eid prayers together at home.

Bon Appetit with a classy buffet this Eid

Eid lunch is special, there is a variety of authentic food served. However, why not try a few more from other cultural cuisines like continental, or western. You can set up a beautiful lunch table with a buffet, glamorizing it with flowers, fancy cutlery, and props.

Believe in your selfie

We all just love to post our selfies on social media, let’s make the most of it this Eid. Flaunt your gorgeous outfits, makeup, and keep it chic this Eid with a stylish selfie. After all, a day with a perfect selfie is truly an accomplishment for selfie fanatics.

Brighten your Eid with a good deed

Eid may be a celebration of all the good we’ve done during Ramadan, but that does not mean we stop here. We should continue the good reviving religious practices daily by reading the Quran, giving Zakat, practicing tolerance, helping others, and much more.

Regardless of the global pandemic, it has been evident that Muslims can never surrender their religious obligations. For many, Ramadan during COVID – 19 has given them a chance to change for the good. Ramadan is a month to be treasured this Eid as we have fought our way through the darkest times the world has ever faced. Let’s toss some confetti in the air and celebrate this Eid with all that we have since this Eid is sure to be like no other!

As the spring shopping spree kicks in this season we’ve spotted the coolest fashion trends for 2020. Style conscious individuals can never fall short with the trends for this summer; incorporating astounding patterns, breathtaking embellishments, vibrant colors, and designs.


Ensemble your look to turn heads with the latest fashion trends in town. For you to be seen in the trendiest appearance, here is a list that will keep you up to date for the ultimate summer look this season.


Statement dupattas are still going strong


We can never escape the all cultural feel in our outfits. There’s always a cringe pushing us to incorporate something that can add a bit of a tradition. The trend of statement dupattas has been in fashion for quite some time. Such beautifully styled dupattas are still a part of our summer fashion essentials. A statement dupatta alone can uplift a simple outfit in no time. Embellished with tassels, embroidery, lace, and cutwork with breathless craftsmanship; traditional dupattas are now a fashion piece you can add to your summer wardrobe.


The trendsetting kameez length


To determine the latest fashion trends, the first thing we notice in an outfit is the length. The length of a kameez is a major indication of what is trending this season. Various fashion brands have showcased different kameez lengths in their latest collection. This means that you are not limited to a specific one, you can choose to wear any length kameez as a fashion statement this summer.


Life is too simple without prints


Digital, bold, and french prints are currently trending. However, do remember that regardless of the type of print you need to choose the right color. Colors that suit your complexion must be considered. Lighter colors are preferred acknowledging the hot summer season, but if you are bold enough you can experiment with darker ones too. However, we suggest incorporating prints carefully in your outfit. All printed attire is no show this summer. Go for a balanced look such as print and a muted piece, creating a balanced look that is fashionable and sleek.


Pants to flaunt this season


Cigarette pants, palazzos, and short-cropped pants are trending this summer. There is a variety of fantastically designed printed and plain pants that you can go for. These are not only comfortable but also trendy. There are varied ways to pair such pants with; tops, kameez’s, angarkha, asymmetric kurta’s, and kurti’s. You can choose the one that suits your unique style.


Androgynous styling for a practical look


A kurta is a good deal to wear this summer. The androgynous cuts make it easy to wear and flowy enabling it to be breathable during blistering hot summers. Such outfits will not only keep you comfortable but also help you be confident throughout the day. This is a choice that portrays a minimalist approach. You can wear it with a pair of jeans or a palazzo.  


Pastels are for summers


Colors that are a definite yes for hot summers are pastels and fortunately, these are trending this season. You can never go wrong with this delicate pigment as it sets the tone for calm and serene during the scorching hot days. Pastel colors can also be styled with prints making it a versatile piece in your wardrobe. You can incorporate pieces such as pants, plain Kurtis, scarves in pastels as a staple in your wardrobe.


We’re all excited to try out the new fashion trends for this season. There are so many ways you can incorporate these pieces into your current look. From oversized flowy kurtas to powdery cool pastels; amp up your look this season. You are not limited to experiment, switch things up, and see what works for you.

Sabiha’s launch last weekend set the fashion scene ablaze. Its prelaunch teasers kept the audience speculating the apparel line to be nothing short of a traditionally designed eastern attire. However, the homegrown brand offered much more than expected. Conveying a strong message with its tagline “Rahay Roz Ka Intizar”, we have been assured that the apparel brand is certainly not short of uniquely styled couture to suit any given day. From a wide range of diversified themes, it has something for everyone personifying as a versatile clothing brand.

The apparel line offers intermix clothing that is suited not just for all fashion styles but also considers the different tastes and personalities of women. From elegant formal attire to casual western wear, the line has a variety to offer. The brand has diversified its themes; Fusion, Eastern & Western, each portraying excellence to adore.

Reinventing a style that is a perfect blend of East and West; Fusion portrays the evolution of cultural dresses in a more contemporary style. Transitioning square hems to round, regular sleeves to rolled sleeves and incorporating western-styled collars on traditional Kurtis, Sabiha’s; Fusion is the perfect example of retro with a twist. Comfort with style is what modern women needs, and Sabiha’s recognizing this need, has dominated the brand list of the new age women.

In case you are looking for authentic clothing that represents traditionally designed apparel with intricated techniques Sabiha’s is the one for you. Gowns, long Kurtis, embellishments with beadwork, latkans and other hand-crafted ornaments in the Eastern line, symbolizes the essence of Pakistani apparel for women. Not to forget its best feature with the convenience of ready to wear traditionally designed dresses helping to save time visiting the seamstress for formal occasions.

Moving on to evaluate its Western theme, it includes modern yet modest attire designed to style your contemporary look, it has everything you need in a western couture wardrobe. Best highlights of this theme include pussy-bow blouses, doodled embroidery on gathered tops, flowy fabrics and exuberant colors adding a flair of jazz to your everyday look.

There are plenty of other local fashion brands in Pakistan showcasing their work, however, Sabiha’s is far better in terms of quality, design, and style. The brand understands its customers and caters to them exactly the way they expect. Reviews of the apparel brand have been outstanding so far. Sabiha’s is a fresh brand but has embarked on a strong fan base forecasting promised success in the near future.

Suaad has been the highlight of Imtiaz’s social media forums for quite some time ensuing engagement that has been exciting yet funny at the same time. Sabiha’s designs respectably portray women with a vision of gentle femininity with strength. However, with the evolution, the regular traditional style of women has evolved with time. With the emergence of versatility, the edgy yet bold style has been elevated in the fashion scene. This means that the overall style of Pakistani women has expanded with the passage of time.

Considering the fact that cultural dresses have been evolved from its form of the aristocracy to fewer formalities enhancing the modern perception of contemporary fashion needs. With the launch of Sabiha’s, we can hope the line to be luxe yet easy to wear as a trademark for any given eastern and western clothing existing in Pakistan.

Teasers of the collection reflect a series of ceremonial and casual clothing from which we can make out that the line is a mix of all possible styles. In terms of traditional clothing, we are hoping to see a reflection of Pakistani authentic eastern styled couture. Hence, the clothing line must embody traditional Pakistani attire depicting comfortable fabrics with embellishments such as mirror and beadwork, colorful lace, tassel latkans, wooden buttons, on culturally styled garments.

Another highlight of Sabiha’s soon to come apparel is visible with a nontraditional top posted, we can see the flowy fabric designed with a pussy-bow blouse hinting an addition of western clothing as well. An intermix style of fashion is sure to be big news for fashion fanatics to get all their fashion needs under one roof.

Evaluating the stats we’ve concluded that Sabiha’s is a fashion apparel brand that can excite women’s fashion choices for the very next day. It gushes a positive view on dull unpredictable days anticipated by its very catchy tagline “Rahay Her Roz ka Intezar”. As many await this mysterious women’s apparel

brand by Imtiaz it’s a must to share the launch date of this collection, we are hoping its launch to raid our stores this weekend since we feel the wait must come to a close

It is always a pleasure to visit Imtiaz Super Market’s store. With the addition of said women’s apparel line, we are hoping to find another reason to shop from this retail giant.

Wonder Woman’s character in Marvel became a sensation as soon as it appeared. It added value to the role of women in the present society. The sensational character has helped to illustrate the real-life Wonder Women who have focused around the world on women empowerment. However, before the recognition of Women empowerment embodying strong roles was a difficult task.

Several women’s autobiographies make it clear how challenging it was to prove their infinite potential. World-renowned women have shared their treasured moments to inspire others through quotes. Few of those encouraging quotes that you can recall in your difficult times are shared below:

“It is not easy being a woman anywhere. Moreover, for women leaders, the obstacles are greater, the demands are greater, the barriers are greater, and the double standards are greater.”                    


Benazir Bhutto


Benazir Bhutto is known to be one of the most influential personalities of Pakistan. Belonging to a country of leaders where only men had a say it was difficult to embark on her role in Politics. She was brave enough to voice her struggles encouraging other women on the path of leadership.

“A woman is like a teabag – you never know how strong she is until she gets in hot water.”


Eleanor Roosevelt


Anna Elanor Roosevelt is known as one of the first women politicians who further expanded her role as an activist. Life struggles led Elanor to become a strong activist of Women’s rights back in the day. She faced many issues throughout her career as the world did not accept the involvement of women in such roles. Her steps changed the stereotypical perception of women not only being relegated to feminine duties but also taking on demanding roles.

“No Country can truly flourish if it stifles the potential of its Women and deprives itself of the contributions of half of its citizens”


Michelle Obama


Michelle Obama is a strong figure in the Women community. Ever since women have started to contribute towards the growth of the economy there has been a massive change. Hence, this quote of Michelle Obama pushed forth the need for women to contribute towards multiple fields as much as men.

“I am a Woman in the process. I’m just trying like everybody else. I try to take every conflict, every experience and learn from it. Life is never dull”


 Oprah Winfrey


Oprah is a world-renowned powerhouse of inspiration. Her life experiences have inspired so many to become confident individuals worldwide. She decided to keep pushing forward in life, taking each day at a time, amid her life’s struggles, looking at them as a constructive learning opportunity rather than bitter ones.

Several other women who have contributed immensely towards Women Empowerment include Fatima Ali Jinnah, Muniba Mazari, Abida Parveen. Contributions of these great women have led to a massive evolution of the female gender all over the World.