It is the season when Pakistan Super League (PSL) fever has gotten a grip on the masses. Cricket has been supreme, the most loved game of our nation and so this is the favorite time for every cricket fan out there.

This year Imtiaz Super Market has brought another astonishing news for you. It might be staggering, but this year it is important for you to know that Imtiaz Super Market is among the Gold sponsors of the “Karachi Kings” team and has been sponsoring “Karachi Kings” for the past two years. Imtiaz Super Market gladly proclaims that it is the only retail brand that has sponsored any PSL team so far.

Enumerating the achievements, 2020 has been a very fortunate year for Imtiaz Super Market. From getting tremendous response from the customers during “Makeup Madness” to getting an incredible response yet again in the electronics sale “E2020”, another celebration of PSL partnershipImtiaz Super Market is bringing the amazing sale again on electronic products. This would not have been possible without the utmost support of our beloved customers.

The game has just begun, there’s a lot more to come. Stay tuned with Imtiaz Super Market to get more exciting updates and announcements.

People are tired of doing groceries and repeating the same cycle every single time. They usually complain that they are exhausted of squandering money at exorbitant priced amusements. We know that you miss fun elements in your life and it’s becoming difficult for you to find one. Don’t worry, Imtiaz Super Market has got you covered, with its Loyalty keychain/card.

Carry your discounts with Imtiaz Loyalty Keychain, with great benefits, all of which are totally free for our loyal customers. Initial benefits were merely a glance of what Imtiaz Loyalty Program has in store for you, after receiving an overwhelming response from our customers this time Imtiaz Super Market has brought something more exciting and something more thrilling for you.

Imtiaz Super Market has recently joined hands with A.A Joyland which has all the prevalent recreational centers under its umbrella. Some of these include Super Space, Bounce Karachi, Aladin Park, Battle Station, XD Adventure (Haunted Castle & Haunted Cinema). All you need to do is show your loyalty keychain/card at their facilities and enjoy 2 free wristbands/vouchers on your first visit and buy one get one free offer on every next visit. To get your loyalty keychain all you need to do is to shop for Rs. 10,000 or above at your nearest branch of Imtiaz Super Market.

Your journey with Imtiaz Super Market does not end here, there are still many exciting things impending on the list. Imtiaz Super Market considers its loyal customers as its true assets and a part of its family. It feels delighted to serve you and will continue to do so in the future.

Everyone loves a day off from the kitchen once in a while, especially when out for grocery shopping. Because yes, it is quite a tiring process and after all that shopping you might need a timeout. Luckily, Imtiaz Super Market has got you covered with an offer Shop and Earn a meal!

If you are not aware of this collaboration then let us tell you all about it here. Imtiaz Super Market has its loyalty program for all the customers who are a constant visitor and a constant shopper of Imtiaz Super Market. Initially, this program was only having points; to buy and get points. That was somewhere somehow boring and quite common, so they have come up with something new and exciting. 

Last time, last year 2019 – Imtiaz Super Market collaborated with Hardees to try and test out the results and responses of the loyal customers (who are using our loyalty card or keychain) and normal customer (who are still not availing our loyalty program perks) who visit our branches and are still not aware of our loyalty program. These facilities and collaborations with different ventures are to attract and to enhance our loyalty program. The response from the trial – collaboration with Hardees was amazing, and that is why Imtiaz Super Market has once again collaborated with Hardees to treat you more special.

The response was so incredible by the loyal customer and customers that they couldn’t wait to ask for the procedure of how to get enrolled in our loyalty program. As soon as the coupons ended, customers couldn’t wait for something new and more coming their way. So, this year they have upgraded all the deals and have bought amazing and exclusive deals which are valid till march 31st 2020 for now, and in the future, new deals will also come so don’t lose your hopes.

Imtiaz Super Market and Hardees both together have come up with exciting offers and free ice creams for the customers having the coupons. On purchase of 5000 at Imtiaz Super Market (which is a normal limit – as entering there where you can get whatever you want all the categories to choose from so many brands to try on you cannot leave that place that early) you will get the coupons and if you are not a loyal customer than please get yourself registered as new things are coming up your way.

Imtiaz Super Market is constantly striving for new milestones and is doing new things to satisfy and to benefit its customers and employees. Imtiaz Super Market didn’t stop there, it is planning and doing more for the loyalty program for its loyal customers. So get yourself enrolled now and enjoy the perks of being our loyal customer.

A price tag is something that people notice every time while buying or while evaluating whether they should buy it or not. Today let us tell you something strange about tags. Some facts that we never knew and some general discussion that might help you.

Tags are kept to point out something important. Even in books, we have bookmarked or we tag a few pages to remind ourselves, the same goes for a product. Each product has a tag and tags play an important role. Now tag could be anything, in fashion; size tag and price tag, for general products price tag is everything. Price tag plays a vital role in everyone’s life, especially when people are shopping on a budget.

Imtiaz Super Market as a pioneer is now taking more steps towards innovations and introducing a new system of tags. When you are going to shop online you know that this product is on sale, all the promotional prices are already mentioned on banners and the display picture also has it. But when you talk about the retail industry, and shop or a supermarket, they have to go through a proper channel of changing price and a chain of command is going on which nobody known unless you are an insider or you have an interview with an insider.

Only on the counter, you get to know or the discount is mentioned on the slip, until then you never know about the promotional items. Or the other case is that the products are displayed on special aisles and corners to grab attention. As there is no special color or boldness to highlight discounts mentioned on products or there is no indicator that tells you about the previous price and the discounted price.

Sometimes, we don’t even know that this product was on sale or available on discounted rates unless someone says so. After a survey, we got to know that half of the people have an issue in finding the discounted rates. Knowing this we have decided to recreate some tags. Red tags – that is something which we came up with and now the real challenge is how did we implement it or how did we test it. We kept some tags in red color and placed it in different aisles to see the reactions of people and to know whether it attracts or not.

Why choosing RED color – Red is the symbol of love, anger, heart, blood, rose, warmth, emergency, alert and danger when there is something serious, we say RED that means high alert, emergency, warning or danger even. Red is a prominent color, which means red will grab attention. So, Red was selected to give an alert and was a way to attract people which it did, people asked what is this and why a change in color of tag.

Next, we started to educate people about our red tags, about the change of color of the price tag. We also checked to put it in different portions, different segments, so that people can see and we can judge, is it even worth all the efforts. Being a supermarket, we need to keep on bringing new ideas that attract the audience.

After weekly magazines with promotional offers every week, we found that the people are still not attracted to the discounted price. The answer was they use to get lost in the variety of items and also could not find the discounted price. So, now whenever they enter, they can easily see.  that’s the red tag and that means its discounted it should be in magazines, and even if not, it’s still on discount. Sometimes being in the retail business you have a lot of promotions. Adding so much to the magazine or on social media gives a weird look and possibly is hard to cover. Some promotions are live on in branches directly but are not communicated to the channels like social media and magazines or are also for the limited time that they cannot be added in a magazine.

Now, after this red tag, the customer has easy access to the discounted rate items. And by means of discounts, everyone who shops from Imtiaz Super Market knows that Imtiaz gives the best rates, lower than the market. We hope whenever you will visit Imtiaz Super Market you will find a red tag for discount prices. And just by the way Imtiaz Super Market, normal price tags are currently white which will be turning to blue, the sooner the better as their base color is blue and orange.


Magazines are published for three basic reasons; to inform, to educate and to entertain. Similarly, retail magazines are published so the consumers could be made aware of the services that retail or a particular brand is providing and the latest perks that consumers could benefit from.

For the same reason, Imtiaz Super Market introduced their own magazines with the purpose to keep the customers informed, aware and retain their interests regarding upcoming and on-going deals and sales in-store. To ensure that the magazines are accessed by a wider audience, the Super Market ensures that their magazines are up-to-date, attractive, and easy to understand and carry.

These free of cost magazines in the form of flyers are of two types and released at two points of time. The ‘Weekly Delight’ magazine is released every week and entails weekly prizes and discounts on products from various categories like eatables and beauty and care. The monthly magazine is another promotional magazine released every 15 days with ‘buy one get one’ offers and bigger discounts on products specifically from 3-4 particular categories; usually electronics and grocery. The Imtiaz calendar is also attached to the monthly magazine to keep our customers updated with all that we are planning for them. Apart from these 2, whenever there is an event or a major sale being held at the supermarket, customized magazines are designed for that and released with exciting sales and offers. The cricket-themed magazine is a great example for this which was released recently for the ‘cricket mania’ sale.

This is not only a promotional activity that benefits us; it benefits our customers more considering that they are free of cost, informative and very light thus, easy to carry. Also, with a focus on color theme and design, they are made appealing for the customers.

All in all, the promotional magazines of Imtiaz Super Market are extremely unique and different from any other magazine introduced and are published with the sole purpose to entertain, educate and benefit our clients as much as we can.

Portfolio Items