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Soo, our readers. Who out of you all is a ‘Human Rights Activist’?

human rights activist is a person who is against discrimination of all sorts and supports equal rights for each and every individual regardless of any kind of differences that there might be. Discrimination is when a person is treated differently because of their gender, religion, caste, color or any such factor that is irreplaceable. This differentiation is often to make the other person feel inferior or bad about themselves in comparison to others who are treated as superiors and the ‘better people’.

Discrimination on any basis is something that is absolutely wrong and against human rights. I for one am completely against discrimination whether it is gender-based, religious or any other kind.

Nobody in this world has the right to treat someone badly or as someone below them assuming that they are better. Neither does any culture support such behavior nor any religion in the world.

Imtiaz Super Market and every single person associated with it is against discrimination. From the head office to all the branches throughout the country, all policies and regulations are such that support equal treatment of everyone and considers everyone as nothing but a human who can benefit from us and vice versa.

This zero toleration for discrimination can be seen in multiple areas of retail. For starters, there is no kind of gender-based or religious quota for hiring employees in the head office or the branches. If the candidate’s profile is good and they succeed in proving themselves as an efficient resource for the retail, then there is nothing that will come in the way of their employment. Men, women, Muslims, Christians, Hindus… everyone is employed based on their merit and skills.

They all get an equal chance in training, celebrations, promotions without any kind of personal bias and employee records are reviewed frequently to ensure this.

Furthermore, if you visit any of our branches, every customer is treated politely, nicely and gently regardless of their gender or appearance. There is no special treatment for anyone beyond the fact that they are all special as customers.

It is true that today in the 21st century; we have come very far from the days where there were particular sects and religions whose followers weren’t even treated as humans, let alone equals.

Imtiaz Super Market is proud to state that since the beginning of this supermarket, it has been nothing but a constant supporter and contributor to the cause of Human Rights and it will continue to do so!

Where do you go for grocery shopping?

.

Where do you go to buy your fruits and vegetables?

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And what about makeup and accessories?

You probably also have a separate shop for your little one’s necessities, right?

Why? I know why… it’s because there is no way you can find all of these things at one place and that too of good quality, right?

Wrong!

At Imtiaz Super Market, all the products you require are available under one roof. From your kitchen to your bedroom, guest room and toilets, everything you need to maintain all these places are available at Imtiaz Super Market. Electronics, carpets, crockery, car tools, cleaning tools, grocery, dairy products, fruit, and vegetables… literally, anything that you can think of that you would require for the setting, maintenance, and ambiance of your house, is available at Imtiaz Super Market.

Not just that, whether you are planning to gift someone something like clothes or shoes or you want to purchase something for a loved one who has just been blessed with a newborn baby OR you just want to purchase any of the above for YOURSELF, it is ALL available in store.

With the widest assortment in all of the categories, Imtiaz Super Market ensures that you won’t have to go anywhere else for anything! There is so much variety even in the health and beauty section with so many shampoos, fragrances, makeup and much more to choose from that you will get confused about what to choose and what to leave behind. And the best part about all this is that it’s not even of average quality. The most premium quality products are made available at Imtiaz Super Market at prices extremely pocket-friendly.

Furthermore, what makes this retail even more different is the DESIPAN of it. Although we have come a long, long way since Imtiaz was only one kiryana and not whole merchandise, yet even today we welcome our customers with just as much desi-pan as we used to. When you walk into any of the

Imtiaz Super Market branches, you will see cartons and packages literally just sitting there unlike in any other supermarket and the reason behind this is nothing but to maintain the DESI touch of Imtiaz. You can walk in, pick up a carton, put it in your trolley and walk out.  No extra packaging, no additional prices… nothing.

Imtiaz Super Market is definitely your ONE STOP SOLUTION and that is because no matter problem you may have, no matter which product may require, there is only one answer and that is the road that will lead you to Imtiaz Super Market.

We are not just a retail business… we are a FAMILY bonded together by a supreme desire and aim to provide you with the ULTIMATE SHOPPING EXPERIENCE!

This year we were confused about whether to enjoy 14th august or to celebrate Eid?

The weather was amazing, it was raining and raining like for straight 48 hours, right before the meaty Eid.

Half of the people were praying for the animals here and there, and half of the people were worried about the sacrifice. The rain has caused a lot of trouble because we don’t have a proper ventilation system, and this is why we have our roads filled with water.

Few of the people made the sacrifice in the home while the roads and streets were still having water, the blood mixed with it and it felt like blood river flowing which was disgusting.

On 14th august, there were malls decorated and small events took place, but obviously because of Eid and 3rd day of Eid and all the hustle and bustle, due to rain, people preferred staying in the home.

The smelly roads, the dirtiness around and the meatiness everywhere.

The waterlines were even mixed and damaged, the water in lines we had got dirty and smelly, so we have to buy water for drinking. Oh, God last few days of Eid were amazingly different yet weird and messy.

On 14th august, we got some amazing new videos in which people showed a beautiful message. Every year we celebrate 14th august with a lot of fireworks and fire shots. This year thankfully it was with Eid so, the fire shots were limited.

This year a lot of people took initiate of cleaning Pakistan streets and making it green by planting trees. Along with this they also have recorded beautiful messages, like clean Pakistan and wrap all the flags bounties back again once you are done celebrating 14th august.

Every year a lot of us celebrate and then let it be on the street but why is that so?

The flag should always be respected and always should keep it safe and high.

Eid holidays with independence holiday, two celebrations together along with the long weekend. It was amazing, since Sunday we have off, and then we are back on Friday only one day to work those who have their Saturday’s off and those who have on, have 2 working days, the week is suddenly small. Much needed vacations, where we have enjoyed rain, family time and friends gathering.

Coming back to the office only for enjoying and celebrating Independence Day.

Friday’s are usually the smallest day of the week because we all get 2 hours of break, prayers and lunch break and if you have an event in the evening, then it becomes smaller than ever, so its one of that kind 😊

Reciting Quran, then singing national anthem following by cake cutting and hi-tea, along with some more activities is how head office and every branch of Imtiaz super market celebrate Independence Day.

For witnessing more about the event and celebration, please visit our Instagram page and Facebook page.

Let us know in the comment section about how you have celebrated your Eid and Independence Day!!

Eid is right around the corner and almost everyone’s sacrificial animals are here. However, there are still many people who just haven’t found the right one yet! In many such cases, time management is a big issue. Men of the family are usually the ones who go out to the MANDI’S to select and purchase the animals but because of busy schedules, there are a lot of men who haven’t been able to visit the MANDI.

We care about you, your schedules and your convenience and this is why we decided to save you from all those hassles and chaotic visits to the mandi. Like every year, once again we bring to you an ‘IN-STORE MANDI’!

Priced according to weight, now you can purchase your sacrificial animal from Imtiaz Super Market at Rs. 670 per kg. Affordable and convenient… what else can you need?

Kept clean and in a hygienic environment, our animals are reliable, healthy and MEATY! Eid is a pious, religious occasion and being able to afford to present your sacrifice is an honor and blessing so you obviously want the best! And for that… we have it covered!

Since they are being sold in-store, even women of the family can go visit, check out the animals and prices and either decide which one to purchase, get familiar with the market ranges or even buy right away!

Like we always say, your convenience means more than anything to us! So in whichever way we are able to make things easy for you, we do it right away!

So no more forcing yourself to the stinky MANDI’S and settling for some animal because you don’t want to visit again. Just one or multiple visits to the Imtiaz Super Market, and make whichever animal you like, yours!

So what are you waiting for?! Head over to the DHA branch of Imtiaz Super Market NOW and get your animals!

MEAT MUBARAK PAKISTAN!!

How many of you give charity? What even is a charity?

Charity is when you give money, food, clothes or any such thing to someone in need.  The purpose behind the charity is to be able to help someone in any way or magnitude possible.

There are many reasons why we should give charity.

Giving charity is a habit that if reinforced from a young age, can help in the personal and moral development of an individual. People who frequently give charity are known to be more selfless, generous, kind and empathetic than those who don’t. Once you are regular in helping and giving back to people, this trait will be observed and adapted by many individuals that surround you and are associated with you. This way, your charity won’t just be limited to one person or family, you will be helping the wider society by promoting good deeds and spreading the message of love and kindness.

As Thomas Aquinas, one of history’s most famous philosophers once stated, “charity brings to life again, those who are dead.” (Forbes)

Through charity, one does not only help the one in monetary need, but he also helps his own soul by bringing it closer to selflessness and morality.

The concept of charity holds great importance in all religions. In Islam, charity is beyond just giving money or clothes. Even if you treat a person politely, it is counted as a charity. As stated in a hadith, Your smile for a brother is charity. Your removal of stones, thorns or bones from the paths of people is charity. Your guidance to a person who is lost is also charity.” (Bukhari) (Forbes) (zakat foundation of America)

We all have always known the importance of charity and the benefits too and it’s pretty obvious that each one of us has given charity to someone in one way or another.

However, there is a small issue… sometimes when we know a person who may be in a financial crisis and we want to help them but still we know that they won’t accept that help in the form of charity. It is sad but it’s true that charity is often associated with monetary help to poor and nothing beyond that – which as we just discussed, is NOT true.

Nevertheless, for such sensitive relations and matters, there is another solution. Instead of handing them money or clothes or whatsoever, now you can gift them a GIFT CARD by Imtiaz Super Market.

These gift cards are super cute and come in attractive color schemes and designs. They are also handy and easy to carry and are available in multiple prices; 500, 1000, 2500 & 5000 – so you have an option. You can purchase one or you can purchase multiple. It is completely up to you!

This is the perfect way to express your care and affection for someone without fearing to offend them or driving them away.

With these gift cards, you also give the recipients the power to choose and purchase for themselves which will make them feel independent and powerful in a time when they might be feeling hopeless.

You care about people and we care about YOU!

So let’s join hands and spread the message of love and generosity with Imtiaz Super Market’s gift cards. A gift of love!

The city of lights Karachi, have not much taller buildings back in the nineties, when I was a small kid, I always wonder that the city of light Karachi has no bigger buildings, back in the 1990’s we have limited tall buildings, what max tallest I have visited was 8 floors, with no parking floors inside the building.

Now after some developments, we do have a tall building, some really tall. I am not a person who have height phobia but still when I see from the top, like from rooftop, I have a little doubt of having fear.

Whenever I use to watch English movies and watch the tall building, I use to say why don’t we have it. And now when we have it, feels like it should be away from the cities.

Anyways, my previous office or even my new office both have tall buildings, and I love watching down those little cars feels like I am playing a game which I use to play in my childhood.

Watching these give my mind a weird power an illusion of playing and enjoying. I don’t know how others might think of it but it makes you fresh because it takes you away from the heavy mind.

Our previous Imtiaz super market head office building was also tall but not that tall, but this new head office and this new place is so and super exciting.

Although I felt the day we have shifted in this new office, things are so and super busy… we don’t get to talk a walk or go for fresh air.

In the previous office, the parking space has no window but this has a window and the wind here is mind-blowing.

The new head office  and this new building are so amazing, the current location is just amazing front view has this amazing bridge and the open road, whereas the background has some greenery along with a pool, so it is just so peaceful when you are confused or anything, you can stare out of the window. Even sometimes there are eagles sitting on the window and it gives such a pleasure to watch them this closely.

Even our tea breaks are now a fun time, because the old head office was in such a building where we have zero open windows, and now we have a bird view type location, both side windows.

The last office was dark like when we have a load shedding kind of thing, there is no light in office it uses to be a dark room, but now we have so much light in the room that we want to lower our curtains. At least now we have daylight which helps us feel alive.

At times darkness makes you depressed, and for me, darkness is not only about the blackout, its more of an artificial lightening. In our previous building, we have no window from which we can have daylight natural light in the room, and the longer one stays in artificial light its effects.

I was also affected by that darkness. But now thankfully that we have shifted and I am drooling over this new building new office everything new, also the colors that we have here are amazing and positive.

Green is cool for the eyes and also gives you some positivity…

What do you think about your office and office building? Do you watch this closely or is it only me?

And what do you think of this blog?

This is just a thought which I shared about the tall buildings, about my workplace and how lost I use to be watching it from such a top.

The night view, how can I forget to tell you about the night view of this new building, whether you look it from outside or from inside, both will give you pleasure, and relief. The lights of every passing car and the view from the bridge are mesmerizing. The evening looks when the sun is setting and the sky is changing its color, that is so beautifully breathtaking and hard to explain in words.

Sometimes when the weather is nice and we are up, feels like we will raise our hand and will touch the clouds.

Have you ever felt this?

Let me know in the comment section about your experience and do you enjoy your office building?

Until next time 😊

Dates are part of the dried fruit’s family. Dried fruits are fruits that are dried in the sun or heated wind tunnel dryers. Dried fruits are really really good for health and my mother has always forced me to consume them as much as possible for as long as I can remember. Apart from the fact that dried foods are really healthy and nutritious, they are actually pretty tasty and make quite a good snack! Dates are one of my personal favorite dried fruit!

Not only are they super healthy and nutritious, but they are also so sweet and smooth, it’s like someone just put a cushion of healthy sugar in my mouth! I’m aware that there’re people out there who are diet and health-conscious and run miles away when they hear the word SUGAR, but there’s nothing to be scared about here! This sugar is the HEALTHIEST form of sweet ever! I’m attaching the nutritional breakdown for those who want to adjust their date cravings according to their calorie intake.

A 3.5-ounce (100-gram) serving provides the following nutrients;

  • Calories: 277
  • Carbs: 75 grams
  • Fiber: 7 grams
  • Protein: 2 grams
  • Potassium: 20% of the RDI
  • Magnesium: 14% of the RDI
  • Copper: 18% of the RDI
  • Manganese: 15% of the RDI
  • Iron: 5% of the RDI
  • Vitamin B6: 12% of the RDI

Although dates are high in calories, due to being an anti-oxidant and high in other important vitamins and minerals, they contribute to other health benefits.

Dates are not just high in vitamins and proteins, they are good for bone strength, lower cholesterol, strengthen the nervous system, promotes digestion and are also good for the skin!

Apart from all this, I’m sure everyone is aware of this fact that dates also hold some special religious importance among the Muslims. Dates were one of Holy Prophet (PBUH)’s favorite snacks and it is said to be a sunnah to consume dates, especially before IFTAAR in RAMZAN.

There is a hadith of the Holy Prophet in which he is known to have said that, “ people in a house without a date are in a state of hunger..” (MUSLIM) (News)

Keeping all this in mind, Imtiaz Super Market in their most recent weekly magazine launched a feast like a sale on dates named the ‘DAWAT-E-KHAJOOR’.

In this magazine, details of sale prices on multiple types of dates and date related products are included. Different types of dates like Safawi, Khodari, etc. from multiple international brands have been imported specially for this sale. Out of all this, my personal favorite is the choco-dates!

This particular product will be every chocolate lover’s favorite! If you’ve got a sweet tooth and love both chocolates and dates, then what can be better than having those both together?! JUST YUMMY!

With this magazine, the retail is promoting the idea of healthy snacking and a healthy diet along with the emphasis on the idea that dates are not just a fruit that you can buy or should eat in RAMZAN. They are delicious and healthy and you should consume and benefit from them throughout the year!

Along with these dates, sale on other various products is also there.

The sugar, proteins, and other vitamins in the fruit help in weight gain, especially when you need it. Incidentally, it’s said that when eaten with cucumber, dates help to keep your weight at a normal level. Now that’s what we call flexibility!

And guess what! According to this magazine, there is a sale on fresh cucumbers too!  So combine the two for an even healthier diet!

Being a date lover, I personally loved this sale! Do you like dates? Did you like this sale idea? And which date product became YOUR favorite?

Let me know BELOW! J

 

Do you know what’s the worst thing about shopping in a supermarket? Standing in queues!!!

Standing behind a whole line of people, waiting for them to get all their purchases checked out…. It’s SO frustrating! Especially when you just needed very few products!

But you don’t need to stress anymore. Imtiaz Super Market has worked on plans and organizational schemes specifically for efficient queue management just so you can have a stress free shopping experience.

While it is ensured that the staff members with duty on cash counters are fast and efficient with their work so the customers don’t get frustrated while waiting in lines for ages, cash counters have also been divided based on client categories for further ease.

Apart from the regular cash counters that are available in every supermarket, express counters for those with lesser products are there to prevent annoyance and unnecessary waiting. Isn’t that amazing!

What’s better is that there is also a special counter for aged clients; the senior citizen’s counter. How thoughtful! These are the things that make Imtiaz so special and unique from other retail brands.

And as if that wasn’t enough… the team at Imtiaz Super Market that is constantly thinking about and for their clients decided to make things even easier by introducing ‘MOBILE POS’.

An mPOS (mobile point of sale) is a when a phone or tablet is dedicated to check out purchases and perform the functions usually done at a cash counter, now wirelessly.

So basically instead of you walking to the counter, now the counter is going to walk towards YOU!

Let alone waiting in queues… you don’t even have to stand in a queue anymore!! Wherever you are in the store and have made your purchases but are in a hurry, you can request a staff member with an mPOS to cash you out from there. This is just perfect for when you only stopped by to make a quick purchase of one or two items.

Even better!! If a staff member sees you standing in a line with your few purchases and notices you being unaware about the facility, they themselves will walk up to you to make your life easy and cash you out as soon as possible. There is one staff member at every two cash counters so there will never be an issue of feeling left behind as a customer.

Like I said… Imtiaz family GENUINELY cares about your convenience and they prove it time and time again!

So hurry up now and rush to your nearest Imtiaz Super Market outlet and buy as less or as much as you want without having to stress about the longggg queues that we all JUST hate!

Indeed, it is an ultimate shopping experience!