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Imtiaz Super Market has signed a large quantity of Aseel dates procurement contract with one of the biggest growers and processors of dates as a collaboration with a US-based NGO Winrock on the 20th of November 2019.

A flagship initiative of Imtiaz Super Market aims to source un-oiled Aseel dates directly from the farm, using the farm to fork strategy. This step will open our retail chain to multiple source origins and help the farmer to contact and transact with the modern retail industry.

As a corporate and social responsibility, Imtiaz Super Market is obtaining the product directly from the farms, which allows the farmers to reach out to the retailers and help them contribute their share. At Imtiaz we believe in a vision of uplifting the farmers in Urban areas.

Imtiaz Super Market always wants to provide the best hygienic and original products to the people and to be a gateway for the companies to easily reach out to the audience of Pakistan. Imtiaz Super Market promises to bring unadulterated products to the consumer’s basket and continues as we are bringing un-oiled pure products, which are more hygienic and free from any harmful extraneous matter.

Imtiaz Super Market is working hard to bring new ideas and innovation to the table for the customers to have a better shopping experience.

 

Dates are part of the dried fruit’s family. Dried fruits are fruits that are dried in the sun or heated wind tunnel dryers. Dried fruits are really really good for health and my mother has always forced me to consume them as much as possible for as long as I can remember. Apart from the fact that dried foods are really healthy and nutritious, they are actually pretty tasty and make quite a good snack! Dates are one of my personal favorite dried fruit!

Not only are they super healthy and nutritious, but they are also so sweet and smooth, it’s like someone just put a cushion of healthy sugar in my mouth! I’m aware that there’re people out there who are diet and health-conscious and run miles away when they hear the word SUGAR, but there’s nothing to be scared about here! This sugar is the HEALTHIEST form of sweet ever! I’m attaching the nutritional breakdown for those who want to adjust their date cravings according to their calorie intake.

A 3.5-ounce (100-gram) serving provides the following nutrients;

  • Calories: 277
  • Carbs: 75 grams
  • Fiber: 7 grams
  • Protein: 2 grams
  • Potassium: 20% of the RDI
  • Magnesium: 14% of the RDI
  • Copper: 18% of the RDI
  • Manganese: 15% of the RDI
  • Iron: 5% of the RDI
  • Vitamin B6: 12% of the RDI

Although dates are high in calories, due to being an anti-oxidant and high in other important vitamins and minerals, they contribute to other health benefits.

Dates are not just high in vitamins and proteins, they are good for bone strength, lower cholesterol, strengthen the nervous system, promotes digestion and are also good for the skin!

Apart from all this, I’m sure everyone is aware of this fact that dates also hold some special religious importance among the Muslims. Dates were one of Holy Prophet (PBUH)’s favorite snacks and it is said to be a sunnah to consume dates, especially before IFTAAR in RAMZAN.

There is a hadith of the Holy Prophet in which he is known to have said that, “ people in a house without a date are in a state of hunger..” (MUSLIM) (News)

Keeping all this in mind, Imtiaz Super Market in their most recent weekly magazine launched a feast like a sale on dates named the ‘DAWAT-E-KHAJOOR’.

In this magazine, details of sale prices on multiple types of dates and date related products are included. Different types of dates like Safawi, Khodari, etc. from multiple international brands have been imported specially for this sale. Out of all this, my personal favorite is the choco-dates!

This particular product will be every chocolate lover’s favorite! If you’ve got a sweet tooth and love both chocolates and dates, then what can be better than having those both together?! JUST YUMMY!

With this magazine, the retail is promoting the idea of healthy snacking and a healthy diet along with the emphasis on the idea that dates are not just a fruit that you can buy or should eat in RAMZAN. They are delicious and healthy and you should consume and benefit from them throughout the year!

Along with these dates, sale on other various products is also there.

The sugar, proteins, and other vitamins in the fruit help in weight gain, especially when you need it. Incidentally, it’s said that when eaten with cucumber, dates help to keep your weight at a normal level. Now that’s what we call flexibility!

And guess what! According to this magazine, there is a sale on fresh cucumbers too!  So combine the two for an even healthier diet!

Being a date lover, I personally loved this sale! Do you like dates? Did you like this sale idea? And which date product became YOUR favorite?

Let me know BELOW! J