Bon Appetit with breadcrumbs; the way to go this summer creating delicious crumbly recipes. Breadcrumbs are extremely underestimated as an ingredient that can uplift food texture and taste. Readymade versions of grated bread – breadcrumbs are convenient to use adding flavor and crunch assisting cooking with finesse. We’ve got scrumptious recipes to knock your socks off using Brio’s breadcrumbs as a highlight.

Crusty Topped Mac & Cheese:

  1. STEP 1
    Cook Marconi thoroughly in a deep pot until tender and drain it, preheat oven to 350° to save time beforehand.
  2. STEP 2
    Take a large saucepan and melt a little butter, add flour and stir until smooth, then add milk and whisk for 2-3 minutes until thickened stirring constantly.
  3. STEP 3
    Remove from heat, add cheese, salt, and pepper stirring continuously and then add previously boiled macaroni coating in this mixture well.
  4. STEP 4
    Remove from heat and transfer it to a baking dish, add breadcrumbs and cheese on top.
  5. STEP 5
    Lastly, bake the entire dish uncovered for 30-40 minutes until the top is beautifully golden brown.


Crispy Golden Potato Cutlets:

  1. STEP 1
    Boil the potatoes thoroughly in a deep pan, cool them, and mash well.
  2. STEP 2
    Add chopped onion, fresh coriander, chilies, and spices along with a freshly squeezed lemon then mix everything well.
  3. STEP 3
    Moist hands with water to create round-shaped cutlet patties, then dip each in an egg, and then coat it evenly with breadcrumbs.
  4. STEP 4
    Shallow fry until golden on medium-high heat, serving with chutney or sauce of your choice.


On knowing that an ingredient as simple as breadcrumbs can upgrade the taste and texture of a snack instantly, these recipes shared are a surprise for food junkies. We hope you make the most of these easy, and quick time-saving recipes to fix a meal in a jiffy.



Often heard about a healthy lifestyle, physical health, and healthy eating. If not, then you might start searching for it because a healthy lifestyle will keep you happy and lively from the inside out, boosting your energy and making you more active than ever before along with making you strong. To discuss one’s health and conversion to a healthy lifestyle is an important thing in our lives that we should never compromise on.

Food is a topic where we can never say it is over or done or complete. The range and products of food or healthy foods are so many that it is hard to choose from. Imtiaz Super Market is a retail chain of supermarkets that is working for the betterment of the nation by providing a lot of stuff under one roof with quality products at the best prices.

The success of Imtiaz Super Market and its compassion is already known. Imtiaz Super Market was initially providing PONAM a wide range of spices, pulses, rice, and flour. Another a daily used product in our homes has now included under the of Imtiaz named “BRIO’S” a product that is specially used in breakfasts and is healthy too.

BRIO’S – Easy cooking oats that will make you feel alive, active, and spirited.

When we speak about the healthy breakfast, we are looking forth towards such edible items that would give us energy for an active start of the day and make us feel energetic. Which strengthen our metabolism and from inside out makes us strong.

Imtiaz Super Market is constantly working to serve healthy and hygienic food to its consumers that give you a healthy lifestyle. Brio’s oats are high in fiber and a source of protein and iron and also helps in reducing the cholesterol levels. So why not kick start your day with such a healthy option that keeps you active and full for a longer time. Brio’s provides the most delectable range of healthy food choices, straight to your table to help you achieve a balanced lifestyle. Its freshly picked and packed – from kernel to your bowl, originating from Canada, this brand is solely packed and fulfilled by Imtiaz Super Market.

Brio’s is processed in a facility that processes wheat and almonds. So, the package may contain traces of almonds and wheat or gluten. If you want your oats to be crispy and fresh keep them in an airtight container and away from sunlight or direct heat. Choose the Brio’s – easy cooking oats for yourself and your family. Eat right and make the right healthy choice, after all, a healthy diet is a blessing.

Every girl dreams of having a makeup vanity, with the start of a new day there is a new bubble for a new look. For each day something new is needed; a new product, a new brush, a new palate or a new brand to try on. For this, long visits to the malls, pages, and local shops are on the go, so that they can buy reasonable makeup. Sometimes they look for branded and original makeup but doubt that is it available in a random store and is it even real.

Imtiaz Super Market is working hard to bring more brands on board. Brands that matter the most and are in demand. Whether it is of makeup or perfumes, they are working and bringing original stuff in stores, in branches for the customers. Months back makeup city launched their booths at Imtiaz Super Market. Video of the same is available on our YouTube channel, here is the link:

Another makeup brand Kryolan is available at Imtiaz Super Market. It is a renowned, professional brand that is especially known for its top-quality foundations. As it provides the best finish, best coverage and is long-lasting – it gives a fantastic finish to all the skin types. From foundation to concealer, everything is just so right on point. Kryolan is considered best to suit all types along with the wide range of shades that are just perfect to suit all skin tones.

Kryolan makeup products are formulated with skincare, high pigment-levels and longevity in mind, so the products last all day while being exceptionally skin compatible and nourishing. It’s a brand that sounds expensive, but after the results, it is worth every single penny. The quantity is sufficient even if you use it daily, it will not end soon. The stick will last for 3 to 6 months minimum. Kryolan is a brand that is used infrequently by the top-notch makeup artists, media persons, and brides for their big days.

Tv sticks of Kryolan are the best for a long day. Though people say it is expensive but compared to the quantity and quality they are amazing. There is a technique of using this stick for a better result. Many of us don’t know the technique and that is why we switch to other brands. 

The shades and the range available in this brand is honestly very fine and amazing covering to dark shades that are F1 F2 F3 to the fairest W1 W2 and the neutral shades that are 36 38 and so, we might have missed out few shades but these are the ones that have been experienced the most. Few shades are used to camouflage, to hide the dark circles and spots, that is extreme orange, sometimes shade 36 is also used for the same purpose.

The range this brand offers is huge and the colors are amazing, all you need is to practice with it and you are all good to go. So, visit Imtiaz Super Market and buy your Tv paint stick now. Experience yourself and let us know in the comment section below.

Seafood is loved by many, especially in winters. It is easy to cook and also healthy. Also used for diet purposes as it will keep you fit as it’s full of nutrition. Fish is considered a cheap source of protein diet that you can add to your meal. Pakistan is a country of diverse landscapes, wildlife, and ecosystem. The rivers and lakes provide a home for both; homegrown and exotic fish species. Marine fish is marketed as fresh, frozen, canned, reduced to fish meal, other purposes, and some retained by fishermen for their use. The freshwater catch is marketed fresh for local consumption.

At Imtiaz Super Market we have a wide variety of fish. They are available at our Gulshan branch, DHA branch, Malir Cantt branch and Tariq Road branch. You will find several types of fish including; Black Pomfret (Small), Chakori, Dhaati, Fresh Water RAHU (Large), Fresh Water RAHU (Small), King fish (Surmai), Mangra fish Boneless, Mulla, Mushka, Prawns, Queen fish (Saram), Raawas, Red Snapper (Heera), Round Sole, Silver Grunter (Dhotar), Tuna fish, White Dandia, White Kund, White Pomfret (Large), White Pomfret (Small), Yellow fish (Goli), Baby Bekti (Daangri), Black Kund, and Black Pomfret (Large).

You can easily check the fish if is fresh or not by looking at the gills of a fish, fresh fish gills are bright red or pink in color. It has a mild scent and moist flesh, and appears freshly cut. Whole fish have bright, bulging eyes, this is also another hint of checking the freshness. Frozen fish should meet the fresh-smell test and have taut packaging with no evidence of ice or blood.

Hopefully, with the tips we have shared, you will never have a bad experience while purchasing fish next time you go shopping for it.

Imtiaz Super Market has signed a large quantity of Aseel dates procurement contract with one of the biggest growers and processors of dates as a collaboration with a US-based NGO Winrock on the 20th of November 2019.

A flagship initiative of Imtiaz Super Market aims to source un-oiled Aseel dates directly from the farm, using the farm to fork strategy. This step will open our retail chain to multiple source origins and help the farmer to contact and transact with the modern retail industry.

As a corporate and social responsibility, Imtiaz Super Market is obtaining the product directly from the farms, which allows the farmers to reach out to the retailers and help them contribute their share. At Imtiaz we believe in a vision of uplifting the farmers in Urban areas.

Imtiaz Super Market always wants to provide the best hygienic and original products to the people and to be a gateway for the companies to easily reach out to the audience of Pakistan. Imtiaz Super Market promises to bring unadulterated products to the consumer’s basket and continues as we are bringing un-oiled pure products, which are more hygienic and free from any harmful extraneous matter.

Imtiaz Super Market is working hard to bring new ideas and innovation to the table for the customers to have a better shopping experience.


The sale season is here, which is making a huge impact on every industry. People are going crazy over the discounts. That is building pressure on every page, every brand, and industry to follow the norm. Hence, every market place is offering different discounts on different days and so, are the retail market places.

November is the month of sales around the globe due to the 11:11 phenomenon. The concept behind 11:11’s celebration started in China; people celebrate single’s day initially. However, it became a trend and each year the benchmark was changed. After a few years and a massive contribution by China, this event; 11:11 turned into a sales day for promotional prices offered. Now, for this new shopping trend, people wait for this day because of the unbelievable price discounts.

Imtiaz Super Market already provides the best prices. It has initiated weekly magazines, monthly magazines and red-tag that has discounted prices, whenever you visit Imtiaz Super Market sales and discounts are going on. Every week Imtiaz Super Market comes up with a theme that attracts the consumers. This time the theme is not only a theme it is more than a theme; it is a festival with amazing sale discounts; BIGGEST ELECTRONIC GALA. Offering the best of the best brands in electronics. Multiple items are on sale, there are bundles as well, buy one get one free offer and much more. Brands like Black+Decker, Hisense, VIVO, Audionic, Philips, Westpoint, Moulinex, Remington, and many more are giving huge discounts exclusively available at Imtiaz Super Market.

Electronic Gala is the biggest electronic gala of the year. Imtiaz Super Market provides the best prices on the products, whether it is a red-tag or weekly magazine the prices compared to other stores are very cheap. There are discounts up to 20% & 50% on various brands you can conveniently purchase.

Imtiaz is a one-stop-shop solution that helps you and your family to buy whatever is desired. To cash, the biggest electronic gala, visit your nearest branch now.

Weekly magazine with good deals and offers are now a part of Imtiaz Super Market weekly routine. Every week we come up with something new and some amazing with our promotions. other than the red tags. A new theme is designed for the magazine, and this week it’s all about meat.

People tend to find a good source and a place where they can easily find clean, good quality of meat, which is less tacky and messy. Imtiaz Super Market has been fulfilling such requirements by providing good quality meat under a hygienic environment where you won’t find much smell or any kind of tackiness or mess, fresh meat is available at the counter. Few of our branches have the timings of meat, but that is not red meat, its fish. Fish is also available there, and yes fish week was also celebrated recently.

Mutton neck, mutton whole mix, mutton chops, mutton shoulder, mutton leg and breast, mutton adla, mutton mince all are available at good prices at Imtiaz Super Market. A place where you will find everything you need – one-stop-shop solution. That’s not all, this variety of meat was mentioned in the magazine, but when you visit you find beef and mutton both, as well as veal and chicken, and fish too.

Our magazine includes recipes too… but don’t try those recipes out just because they are more of a promotion of Ponam food – a range of products by Imtiaz Super Market. Biryani needs more ingredients then these limited, for a complete recipe please visit our website i.e. In our magazine, there are more promotions that you can look at, CARRIE JUNIOR (entire range) is Exclusively available at all branches of Imtiaz Super Market.

That not all, Imtiaz Super Market is dealing with branded perfumes that you will love and won’t be able to resist. Also, the winter season is here and so are the seasonal deals for coffee and hot chocolate, so grab your jar now before it ends. A lot more essentials are waiting for you in branches so hurry up and visit now!




Dengue is a viral disease that has been fatal taking away several lives in an instance. There are 35000+ species of mosquitoes around the world. It is caused by Aedes mosquitos consisting of the virus. The disease is transmitted by the bite of an Aedes mosquito. It can’t be spread from one person to another. Symptoms typically begin three to fourteen days after the virus has been transmitted.

Symptoms may include high fever, headache, vomiting, muscle and joint pains, and a distinctive skin rash. Sometimes, symptoms are mild and can be mistaken for those of the flu or another viral infection. According to research, people with weak immune systems as well as those with a second or subsequent dengue infection are believed to be at greater risk for developing dengue fever.

Recovery generally takes two to seven days or maybe more. The symptoms and signs may last about one to two weeks with complete recovery, in most cases, in a few weeks. There is no such proper medicine for dengue up till now, there is no specific medical procedure to treat dengue either. If you think you may have dengue fever, you should use pain relievers with acetaminophen and avoid medicines with aspirin, which could worsen the situation. You should also rest, drink plenty of fluids, and see your doctor.

Dengue is a virus, so there is no specific treatment or cure. However, the intervention can help, depending on how severe the disease is. For milder forms, treatment includes: preventing dehydration; high fever and vomiting can dehydrate the body. Everyone is trying to recover themselves by the herbal treatments that are papaya leaves and apple juice. Prevention from the mosquitoes is important. The best way to prevent the disease is to prevent bites by infected mosquitoes, particularly if you are living in or traveling to a tropical area.

Self-protection is important so here are some tips that may be useful for you all. Use mosquito repellents, even when you are indoor.  If you are traveling or outdoors, wear long-sleeved shirts and long pants tucked into socks. When indoors, use air conditioning, if available. Mosquitoes are always hidden in dark spots; dark places, hence, avoid the darkness. Extreme cold and extreme hot weather are not tolerable for mosquitoes. Make sure window and door screens are secure and free of holes. If sleeping areas are not screened or air-conditioned, use mosquito nets along with repellents.

An estimated 400 million dengue infections occur worldwide each year, with about 96 million resulting in illness. Most cases occur in tropical areas of the world, with the greatest risk. In 2019, the FDA approved a vaccine called Dengvaxia to help prevent the disease from occurring in adolescents aged 9 to 16 who have already been infected by dengue. However, currently, there is no vaccine to prevent the general population from contracting it.

Hope this was helpful for everyone. Keep yourself and surroundings clean, avoid interactions with standing water, gardens and stay safe. 


Who doesn’t like cricket? Everyone is in love with the cricket, no matter what the event is or where is it happening, people run after the players or the cricket match to follow the trend and to meet their favorite players. The crazy and hype are so that every time there is an announcement of cricket; people start to write crazy songs, play crazy tones, bring t-shirts and stuff to show their love for cricket and promote cricket.

The people whether the office staff or the home guardians, whenever they plan for a picnic or any gathering the top most favorite game is cricket, on tiring they plan of cards and other games but before that cricket is everything. Even on weekends, before the era of mobile phones people use to enjoy and interact through the games like cricket and football matches. Every family picnic has cricket like a compulsory thing. SO, now you know how important the cricket is and how it feels?

That was pretty general, now let’s talk about the companies and cooperate sector. The cooperate world is full on busy with the tasks and work. Somehow if they feel the need of having a good time, they arrange a picnic or an event. Now this event could be either a cricket tournament or a picnic at beach. The team has to vote and choose, now if you have a team full of boys you are in trouble (laughs). From a simple beach day to a night match, preference and vote goes to night match in many cases. Other these two options there is nothing for entertainment.

Being Imtiaz super market, the mind set of people is still as a branch, but hold on there is a head office too. This year the management of Imtiaz super market considered the fact of involving the branches in the tournament which makes the event more successful and crazier.

Now thought of the people who work in branches, are more active than the head office staffs….  As they are more active because they have to run from here and there, comparing to the head office, where you have to be seated on seat for 7 hours minimum to complete your task for/of the day.

The matches were supposed to be already tough as the teams on ground were stronger and also the teams were clueless about how other party plays. All the branches took place and the crazy maze was about to begin. The cricket fever of Imtiaz super market head office along with all the branches.


Last year we witness the crazy chain of back to back cricket matches only of head office and within the teams of head office. The teams were created within the head office and played at the ground after office on a Saturday, it was more of a day duty and night match. But this year…..

For further details about the last years cricket match please visit the link and read:


This year something changed, not only the teams but also the matches were. Head office decided to involve the teams from all over the branches. The matches were held between the branches and the winner were suppose to have a match with the head office winning team.

Can you believe how many teams were there for real? And how many matches got played….

The matches between head office teams started after 7pm. Four teams were there, just like the previous one, TEAM HAWKS, TEAM TIGERS, TEAM SHAHEEN AND TEAM KINGS. But the team members were totally changed. Through balloting team players were selected. Everyone was given the benefit of doubt to play. Back to back matches were planned and a crazy round of matches held.

First match held between 2 team, the one lost is out, the winner has a chance to relax and prepare for the next. The other 2 have the match, the looser is out and winner has to beat the winner, and somehow somewhere these were the sets and that’s how they played.

The winner team who was in semifinals, actually played 3 matches and obviously the stamina goes off after such a performance. First match held, they won then second happened and they won again, now back to back crazy matches and obviously the stamina gave up, 3rd match and crucial time. started to play nonstop at 7pm till the ending of event at 4 or 5am in the morning…

One crazy night with so many people from branches and head office, teams and heads of all the dept, involve on a ground level to make and feel everyone is equal, a great entertainment along with no discrimination of position. This event was a surely a memorable one for all. The food stalls, the tea breaks, the excitement and shouting, from making the video till the editing, every single step, even the time when the teams were being selected everything was so on point and it felt so right that everyone has given the opportunity to play and to be a team player, which also motivated the teams and players. One such event is important to boost the level of employee in so many ways and manners.

Fortunately, the team from head office won the semifinals but couldn’t beat the branch team in the finals. Many congrats to the winning team (the branch team), and the runner up (head office team). Some cash vouchers and trophies were distributed at the end of ceremony.

This was another ISM league. You can watch the highlights of the match on our YouTube channel. Don’t forget to like and subscribe our channel.

Follow the links to stay connected to us.

Until next time 😊

Remember the days when shopping required going to the market and searching in the aisles for hours alone. Well, those days are gone. Over the years, shopping trends have changed vastly and for the good. The retail industry has transformed and today instead of consumers having to adapt to the conditions of a brand, the situation has now flipped as retailers now need to be efficient and adapt to consumer preferences while making their service and products more convenient.

There was a time when one had to visit each shop one by one, looking for a particular product at a particular shop assigned for it. Shopping was a chore that required lots of effort. However, things have changed now with the popularity of supermarkets and hypermarkets, where one could find anything and everything and that too, in a wide assortment at reasonable market prices.

From a chore, shopping turned into something that people started enjoying. These supermarkets not only became a house to thousands of amazing products that people go to buy but also became a hangout space for many where they could go with their mates, observe whatever is available as a window-shopping experience. Imtiaz Super Market where activities like campaigns, lotteries, and giveaways are frequent, shopping became a source of fun and entertainment.

With a further change in trends and progress, the internet and e-commerce have seized the market. The trend of online shopping has increased phenomenally. With customized and private online websites that are managed by an efficient team, brands make sure that consumers receive maximum services with minimum efforts.

Imtiaz is one of the most consumer-friendly supermarkets and aspires to be the best by providing its customers with the ultimate shopping experience. For this very reason, adapting to the needs and demands of the customers, the supermarket aims to launch its e-commerce website soon so that its customers can benefit from it and can access thousands of products available in-store at their fingertips. This, however, definitely won’t affect the quality of service in-store and the provision of exceptional goods and services will be ensured to customers both online and offline.

Until the e-commerce website is launched, Imtiaz Super Market’s online web page continues to make things easy for its customers by providing them with information on the scope of the supermarket, its services and categories, latest trends, packages and benefits. Also, with customer reviews and updated articles, customers are kept aware of the general opinion of audiences.

Another shopping trend that has been observed is the ever-increasing sense of social consciousness. With the spread of awareness about the kind of environmental degradation that has been happening recently, customers are more inclined towards products that are more sustainable and brands that are more responsible. Imtiaz Super Market’s family is proud to inform its customers that it is one of the most environment-friendly retailers. An eco-friendly initiative was taken at Malir Cantt branch of Imtiaz Super Market, where plastic bags were replaced with paper bags to spread the message of a sustainable environment aiming to do this at every branch in order to be more socially responsible.

Lastly, based on another latest shopping trend, consumers no more choose and visit brands solely on the basis of the products they are providing. Since almost everything is available online, if consumers are leaving their comfort zones and personally visiting stores to shop for things, they expect exceptional service in return. As a customer of Imtiaz Super Market, there is nothing to worry about when it comes to customer care. Known for its fast service, the staff at Imtiaz is always present to assist and help customers to look for anything they require along with guiding them about the various kinds of products available.

Conclusively, even though the shopping trends have changed massively throughout the years, Imtiaz Super Market is proud to be the most consumer-friendly retailer, adapting to the rapidly changing requirements, needs, and demands of its customers.