Imtiaz recently added its 10th store in Karachi under the brand name. Imtiaz Mega Zamzama opened its doors on the 5th of December, 2020 at DHA Phase V in Zamzama. All Covid-19 SOPs were practiced strictly, supporting the government’s initiative to stop the coronavirus.

A soft opening was held a day before this store was fully operational for customers. It started with the recitation of the Quran, followed by a ribbon-cutting ceremony indicating the official opening of the store.

The next day was for the customers to come, visit, and shop. This store carried its unique value proposition; consisting of great deals and discounts. With a larger floor space, it offered more to the customers. Not to forget, it’s a Mega store of Imtiaz consisting of a huge assortment. One can never go empty-handed as it has both local and international products, alongside other brands of Imtiaz; Ponam, Brio’s, Bakings and Sabiha’s.

A fun activity with traditional drum beaters had taken place as well. This was to celebrate the existence of 10 stores across Karachi. To share the happiness, Imtiaz gave away free of cost trolleys to a total of 10 winners at the store counter. Keeping it festive, drums beaters amplified the moment before each winner was announced. The execution of this activity was larger than life, adding festivity to a customer’s regular shopping day. It helped Imtiaz spread the joy, thanking Karachiites for all their love and support.

This 10th store in Karachi has proved to be a success, all in all. With so much to offer, Imtiaz Mega Zamzama is anyone’s go-to store who’s looking to get everything under one roof. The store timings are restricted from 8 AM to 8 PM citywide.

Many joyous faces were spotted, happy to see Imtiaz put in continuous efforts for the customer’s sake. This store is another one to be loved by the customers of Karachi for sure. To witness a new shopping experience, do pay Imtiaz Zamzama a visit and share your feedback in the comments below.


Imtiaz understands shopping as a bare necessity, hence, it has decided to continue its store operations amid COVID-19 across Pakistan. However, considering government lockdown guidelines, revised timings have been implemented in different stores city wise. Also, to enter Imtiaz premises customers and store staff must follow Coronavirus SOPS strictly.

Imtiaz follows all safety SOPs to keep you safe, because your safety comes first. There is a continuous practice of disinfecting signs of possible germs. Properly placed social distancing marks are placed on the floors. Trolleys are sanitized continuously to maintain hygiene. A disinfectant solution is also sprayed now and then to clear spaces around the store.

Several safety measures are being practiced at Imtiaz. A few of these include; wearing a face mask, the practice of social distancing, continuous hand sanitizing, and getting temperature checked; first thing before entering the store.

Apart from these, there are additional safety measures practiced. One of which is per person, per cart rule. With this everyone gets a chance to shop fairly, discouraging bulk buying. Also, children and senior citizens have been requested to avoid visiting the stores. This is for their safety since there is a high risk of COVID-19 to infect this age group.

As one of the pioneers in retail, Imtiaz feels the responsibility to contribute to society more than ever during these depressing times. Imtiaz’s efforts to keep its valuable customers safe is visibly seen. Its social media channels are continuously promoting safety measures for Coronavirus. Customers planning to shop at Imtiaz are advised to feel safe as long as they follow Covid-19 SOPs. For more information on Coronavirus safety measures, visit Imtiaz’s social media channels, until then stay safe!


Highlights Of Imtiaz Mega Gulberg Islamabad’s Exciting Opening Ceremony

Imtiaz’s second branch in Islamabad recently opened its doors for the customers. The location is at a very convenient spot at Gulberg Greens, Expressway, where people can easily visit to shop. Its opening ceremony was held on the 20th of November, which included a huge crowd anticipating the launch.

Everyone at the branch opening was excited to see what this new branch had to offer. This was something anticipated long before the launch, as Imtiaz claimed it showcased a variety of products under one roof. Including its very own brands Sabiha’s, Ponam, Brios, etc alongside offering other local and international products.

As usual, like any other branch opening of Imtiaz, it was packed with fun and excitement. It started with Qira’t recitation followed by a ribbon-cutting ceremony; a moment of joy for everyone.

After this, finally, it was time to view Islamabad’s second mega branch. As expected, it had a wide range of products to offer. The internal structure was so well planned that one could view the branch and shop easily. The ambiance was filled with colorful festive decorations that added more to the joyful occasion.

Concluding the branch opening highlights, as promised, the branch proved to be a paradise for shoppers. It was loved by the customers and received loads of appreciation. This was good news for this retailer since this proved the opening to be a success.

Imtiaz has not only moved its customers with continuous surprises but has also inspired several businesses nationwide. With such active progress, it has people guessing its next move. We can only hope for something new and exciting from its end in time to come. Until then, don’t forget to visit Imtiaz Mega Gulberg Islamabad, it has lots in store for you!


Sabiha’s Winter Collection Volume 2 Is Finally Up For Grabs


Sabiha’s by Imtiaz, a leading women’s fashion brand recently introduced its second volume within its 2020 winter collection. It has easily accessible ready to wear fashion-centric pieces which ensures that you can now enjoy winters in style. This volume is the real deal of the season with a vibrant and luxe range. Consisting of a wide variety of options to help you style, here is a look at what it has for you.


Cambric – 2 Piece Suits

Representing earthy tones alongside bright botanical prints, Sabiha’s cambric collection is truly unique. This range has a mix of prints that allows you to choose from multiple options. Provided that it’s a 2 piece collection, this is another advantage of getting a sorted outfit offering pants with the kurta.


Cambric – Single Shirts

If you like to pair your kurta with pants of your own choice, there is good news! Sabiha’s also has a single kurta option. The designs are just as pretty as the ones in the two-piece collection. There are several print options including modern and contemporary. Detailing is another aspect, that one can’t miss. There’re beads, dori, piping, lace detailing, tassels, and other embellishments too.


Khaddar Prints 

The go-to material, khaddar, is another fantastic feature in the collection. The fashion brand has done a great job creating eye-catching kurtas. It has excellent details that include scallop design collar, key hole neckline, pearl embellishment, stripe designed sleeves and so much more.


Silk Satin Prints 

If you’re looking to incorporate silk in your wardrobe this season, then do try Sabiha’s. Its latest silk collection has luxe designs incorporated with beads, tassels, and fancy buttons. With the advantage of being stitched, it’s a preferable option for modern-day women.


Sabiha’s winter collection has got you sorted all this season. The best part of this collection is the wide variety. Whether you need a two-piece suit or a single shirt, you can get everything at Sabiha’s. It has become the go-to brand as an apparel collection for women. Offering a variety, from a chic look to formal wear, it has everything you could wish for. The collection is available instore and online. If you love what they have then do visit and get your favorites before the season end. Happy shopping!






Imtiaz is an iconic retail giant in Pakistan. Following its series of lucky draws across Pakistan, another lucky draw gift distribution event was held. This took place in Lahore; Haly Tower, on the 1st of November. However, this time it was different. Winners were informed a day prior to the main event day. Instead of the gift distribution on the same day, they were invited to an exclusive gift distribution event.

The event was unexpected, but well-planned out. The inauguration started with Qira’at recitation. This was an expression of gratitude, highly appreciated by the audience. Following this, was the main highlight of the event; the gift distributions. Winners were called out and were requested to step up on the stage. They were personally handed their gifts, and this gesture lit their faces with great joy.

The distribution of cookware sets was first followed by heaters, TVs, phones, Honda CD 70 bikes, and at the end was the grand prize. Everyone was thrilled after the grand prize winners who won Suzuki Cultus VXR Manual and Suzuki Alto AGS Automatic were announced. And, so were the winners themselves.

Conclusion of gift distributions called for refreshments. High-tea was served to the audience present that refreshed the exhaustion of all the excitement. After this, another announcement took place in which Mr. Imtiaz Hussain Abbasi himself addressed the crowd. He thanked them for all the love and support and congratulated all the winners. With this warm gesture, the event was finally concluded with tons of appreciation from the audience.

Imtiaz is Pakistan’s biggest retail brand. Its growth has been phenomenal throughout the years to date. It realizes its customers as the backbone for its success, hence, remembers to give back to them. Several events benefiting the customers are held every now and then that spreads wide smiles across their faces.

It’s not just the convenient shopping, customer experience, round the clock service amongst many other facilities that Imtiaz offers, but also the extra-curricular events held by this retail giant that benefit the local public. With continuous expansion and growth, we’re sure Imtiaz’s legacy will only become stronger, reaching new heights of success in time to come.



Imtiaz’s fast-growing expansion has been a sense of pride for the nation, making it a retailer in Pakistan with the most valued customers, employees, and resources alongside state-of-the-art technology to back its massive extension plans. With so much brewing, Imtiaz has extended its shopping experience in Lahore with another branch. This time it’s huge for the city of Minar, with this new branch located at Boulevard Heights, Plot # 11K Main Boulevard Gulberg 2.


The brand-new branch opened its doors for the customer to join the fun last Friday on the 16th of October. Based on the retail giant’s “mega” format, it will be offering several products under various categories, with brands that are both; national and international. It’s huge shelved with a paradise of goods from fashion, electronics, grocery, food, and so much more. With unlimited options to choose from, you can never go empty-handed once you decide to step into the branch. With Imtiaz Mega Lahore customers are definitely in for a good deal.

There was a huge hype pre-launch on Imtiaz’s digital platforms booming with competitions. Imtiaz had mega plans for this mega branch launch day too, celebrating it big. The grand celebration was filled with fun, ongoing activities the entire day with exciting gift distributions and prizes on shopping worth 7,500. The branch set up too had a festive vibe incoherence to the cheerful celebrations.

As always Imtiaz received huge support from its customer base which added fuel to this retail giant’s enthusiasm to give only the best to its ever-valued customers. The company has proven to thrive with time in the retail industry adding an all-star personality to its label. With so much already accomplished and the fact that it strives to grow even more leaves no reason to doubt that Imtiaz has the potential to become the biggest retail giant across the globe.

To sum it all up, at Imtiaz Mega Lahore you will experience a retail therapy like never before. For the latest updates and more details do visit Imtiaz’s social space.


As soon as the leaves hit the ground welcoming Autumn, fashionistas are all set awaiting the new fall season collection to drop. Several brands in the fashion industry spend hours preparing their new collection’s tones and styles in sync to the season. Sabiha’s; a brand of women’s fashion is beyond excited to introduce its creative collection KHIZA KE RANG this fall. This season’s special compilation puts forth warm colors and hints of bright hues setting the tone this fall.

Here is a look at its collection in a short look book we’re sure you’ll love…


Embellished with pearls, lace, and frills the western line under this collection is truly awe. Designed on flowy materials considering the season’s physiognomies, this line is also comfortable to wear. It’s styled with tie cuffs, flounce features, leaf, and stripe prints, a must-have collection in one’s wardrobe.



Warm colors setting the tone for this season are all a major part of this collection’s Eastern line. It incorporates beautiful hues of maroon, brown, orange alongside hints of lively hues. Accompanied by gorgeous metallic leaf, tribal, and striped prints embellished with colorful beads and buttons on traditional Eastern Kurtis make this collection a great choice for our Eastern outfit lovers.


Dupatta is a cultural definition of modesty, and with time, trendy fashionable styles have been introduced. Considering the season’s trend Sabiha’s has designed a collection of fashionable trendy chiffon dupattas adorned with tassels and pom pom in sync with this season’s vibe.

The brand’s new Autumn collection is a definite win for this season as it’s versatile consisting of all three; Western and Eastern alongside Dupattas within its apparel line categories. From mellow toned colors, stripes, gold leaf prints, embroidery to awe accompanied with lace and beads embellishments, and fabulous cultural draping dupattas Sabiha’s collection is the ultimate one to add to your fall season wardrobe.  

A balance between couture and comfort during monsoon is a challenge. It is season surrounding with pitter-patter incoherence to its attributes alongside putting together a fashion-forward outfit that fits this season’s needs.

The unpredictable season calls to get monsoon ready as the playful season comes hand in hand with a careful selection of a wardrobe incorporating the season’s essentials. On this very note, lo and behold Sabiha’s picks to inspire you this monsoon where we have something for every day. Here is a look book of our MONSOON READY picks, where we have something for every day.

  1. Basic Embroidered Kurta

Beauty in black this Basic Embroidered Kurta is a good pick for a statement look.

  1. Embroidered Woven Kurta

Get a delicate fern printed Embroidered Woven Kurta embracing a semi-formal look.

  1. Woven Embroidered Top

Look colorful in culture with this Woven Embroidered Top.

  1. Georgette Basic Top

Capture a classy look in this Georgette Basic Top.

  1. Embroidered Woven Kurta

Keep it light with this delicate soft colored Embroidered Woven Kurta.

  1. Georgette Basic Top

Turn heads around with this Stunning Georgette Basic Top.

  1. Embroidered Woven Kurta

Stand out in this uniquely designed Basic Embroidered Woven Kurta.

  1. Georgette Embroidered Top

Go with the flow with this Georgette Embroidered Top to set your style this season.

  1. Checkered Fusion Top

Flaunt a casual look this season in a Checkered Fusion Top.

  1. Embroidery Woven Kurta

Speak your style with this gorgeous Embroidery Woven Kurta.

  1. Basic Jacquard Kurta

Glam it up with green, styling your outfit with this Basic Jacquard Kurta.

The weather may be gloomy and impossible to venture out for shopping. However, thanks to Sabiha’s online shopping portal now you can shop from right where are you with ease. We hope you love our picks, happy monsoon!


It’s ever so important for women to be on top of their game when it comes to the latest fashion trends. On formal occasions that include weddings, parties, and other such high-end events it is a war between getting a real gem, gold, and silver jewelry made or just getting imitation jewelry. The debate nowadays is settled more often with imitation jewelry by most women as it fits the budget as a practical choice and also pairs well the same as the one that may cost evidently much more.


To find great imitation jewelry for formal events is usually a tiresome task. However, at Sabiha’s new imitation jewelry line you can get the best without going elsewhere, saving you time that can be crucial when in a jiffy. This brand has designs that are trendy and go well with semi-formal or formal outfits alike. Consisting of imitation gold and silver jewelry including full sets and sole pieces that are embellished with pearls, ruby, sapphire, emerald, and zircon all are crafted to enhance the beauty of your look for an evening or a night out. So, ladies here is a look of what’s in store for you at Sabiha’s jewelry section. 



Crafted with brilliance, each necklace has an alluring sight as soon as you lay your eyes on them. The brand has a wide collection that includes matinee, chokers, and princess necklaces. These are embellished with jewels that make these enchanting pieces a part of your gorgeous look.


Captivating the senses with breathless designs, Sabiha’s tikka’s are true show stoppers. These reflect the authentic artistry that makes these a trademark of eastern jewelry. To enhance the look of these is a fine craft of gems studded with finesses that adds to the beauty of these fascinating masterpieces.


Your best companion for a formal occasion is a pair of statement earrings. Eye-catching designs that are, of course, event appropriate are created to embody your style. Featuring gems and pearls that reflect true elegance, these make a must-have for any women’s jewelry collection. 

At Sabiha’s, there is something available for everyone, and all of its jewelry collection is made out of only the finest materials that help create imitation jewelry that is adorned as classy pieces, an all-time favorite of an audience seeking to put an Eastern look together. This clearly states that you can never leave empty-handed when at Sabiha’s looking for formal jewelry. For more details on what Sabiha’s has for you, here is a link to the website. Hope you enjoy the designs as much as Sabiha’s loves to create them.


Women are inclined to stay up to date on the latest fashion updates that are not just limited to apparel but consist of handbags as well. It is obvious with the speedy trends flowing out in the market every other season, clearly determining women are awaiting the new arrival collection or launch of a new accessory brand. The market is full of trendy ladies’ handbags, from easy to carry sophisticated ones to flashy glittery ones, each unique, and designed following its functionality with finesses.


Handbags are an essential accessory to carry and make up a vital part of a woman’s wardrobe. A wide collection of stylish and sleek handbags that can be utilized for formal and casual occasions is a true bliss for fashion-centric individuals who are also looking for practicality at the same time. For people who need guidance in the area of getting handbags that are versatile and flashy at the same time, this article is about to get interesting, as it focuses primarily on analyzing a newly launched brand Sabiha’s ladies handbags range.


Sabiha’s is well aware of the fact that the fashion industry is incomplete without highlighting a strong need for a fabulously designed handbag collection each season. Its newly launched ladies’ handbag range is proof that this brand is on top of its game. Sabiha’s website displays a range of ladies’ bags that further divides broadly into other sub-categories that include purses, pouches, wallets, and girls’ backpacks. Your question as to why you should get your very own Sabiha’s range of handbags is conveniently covered below.


Why Sabiha’s Ladies Purse?


The science of why women just absolutely need a purse goes beyond what they carry inside it. It is now a matter of fashion updated status that impacts the need of a stylish handbag as an essential part of their accessory, and luckily Sabiha’s has just the right kind of purse collection for you.


  • Metal Embellished Handbags


Everyone loves a little flash with metal embellishments. These handbags are adorned with shiny details including buckles, logos, and fancy chains to add a little upbeat flashy look. 


  • Plain Knot Designed Hand Bags


For individuals who like their purses simple, there is a range of purses that are plain but are designed in lovely hues sure to leave you mesmerized.


Why Sabiha’s Ladies Wallet?


  • Classy Wallets


A wallet that has a classy look, and is suitable to carry every day is a dream come true. If you are a type of person that goes for the more sophisticated type low key yet slightly styled wallet, then you can’t go wrong choosing Sabiha’s.


  • Fun Doodled Wallets 


Wallets that look fun and are doodled, loaded with cuteness are also available. Having a fun design and sufficient compartments, these truly make a girl’s best friend.


Why Sabiha’s Ladies Pouch?


Girls always need just a little more space to carry their belongings, whether its make-up, toiletry, cash, or jewelry. A pouch is a perfect fit for such items, at Sabiha’s you will find spacious handy pouches in cute designed pattern and characters, to not just place as an add on in your handbag but can also be used as compact purses to carry around.



Why Sabiha’s Girl Backpack?


There is something for your little one too, Sabiha’s also fulfills the need for your baby girl’s wish for a fashion-centric wardrobe. There is a collection of cute looking glittery backpacks designed incorporating cartoon characters loaded with cuteness and easy to carry function. These are not limited to carry books, but also make perfect carry bags for other fancy occasions.

Sabiha’s handbag collection has so much to offer, from everyday carry purses to versatile pouches for women of all ages. This collection is easily available in stores and online, serving only the best. It is a range consisting of fabulous trendy designs that will leave you lusting for more.