human rights activist is a person who is against discrimination of all sorts and supports equal rights for each and every individual regardless of any kind of differences that there might be. Discrimination is when a person is treated differently because of their gender, religion, caste, color or any such factor that is irreplaceable. This differentiation is often to make the other person feel inferior or bad about themselves in comparison to others who are treated as superiors and the ‘better people’. Discrimination on any basis is something that is absolutely wrong and against human rights. Nobody in this world has the right to treat someone badly or as someone below them assuming that they are better. Neither does any culture support such behavior nor any religion in the world.

Imtiaz Super Market and every single person associated with it is against discrimination. From its head office to all the branches throughout the country, all policies and regulations are such that support equal treatment of everyone and considers everyone as nothing but a human who can benefit from us and vice versa. The practice of zero toleration for discrimination can be seen in multiple areas of retail. For starters, there is no kind of gender-based or religious quota for hiring employees in the head office or the branches. If the candidate’s profile is good and they succeed in proving themselves as an efficient resource for the retail, then there is nothing that will come in the way of their employment. Men, women, people belonging to different religions, everyone is employed based on merit.

All get an equal chance in training, celebrations, promotions without any kind of personal bias and employee records are reviewed frequently to ensure this. Furthermore, if you visit any of our branches, every customer is treated politely, nicely and gently regardless of their gender or appearance. There is no special treatment for anyone beyond the fact that they are all special as customers.

It is true that today in the 21st century we have come very far from the days where there were particular sects and religions whose followers weren’t even treated as humans, let alone equals. Imtiaz Super Market is proud to state that since the beginning of this supermarket, it has been nothing but a constant supporter and contributor to the cause of human rights and it will continue the same.

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