Tag – meaning chit.

Initially when you hear word tag what do you think of?

Tag – Brand tag, telling about a brand.

Tag – Size tag, telling about the size or size chart.

Tag – A movie

Or a Tag – telling about price known as the price tag.

Have you ever noticed the tags?

Obviously, the price tag is something that people notice every time while buying or while evaluating whether they should buy it or not.

Today let me tell you something strange about the tags. Some facts that we never know and some general discussion which might help you.

Tags are kept to point out something important. Even in books, we have bookmarked or we tag a few pages to remind ourselves, the same goes for a product. Each product has a tag and tags play an important role.

Now tag could be anything, in fashion tags are size tag and price tag, in normal general products price tag is everything. Since the decision is based on price 😉 don’t believe it, try it yourself.

Price tag plays a vital role in everyone’s life, especially when they are shopping on a budget. So, let me ask you something have you ever encountered a special tag that shouts and says: Hey, buy me!! I am on a discount 😉?

Imtiaz Super Market is the pioneer, is now taking more steps towards innovations and introducing a new system of tags. When you are going to shop online you know that this product is on sale, all the promotional prices are already mentioned on banners and the display picture also has it. But when you talk about the retail industry, and shop or a supermarket, they have to go through a proper channel of changing price and a chain of command is going on which nobody knowns until you are an insider or you have an interview with the insider. Only on the counter, you get to know or on the slip, the discount is mentioned. Until then you never know about the promotional items. Or the other case is that the products are displayed on special aisles and corners to grab attention. As there is no special color or boldness to highlight it discounts mention on products or there is no indicator that tells you about the previous price and the discounted price.

Sometimes, we don’t even know that this product was on sale or available on discounted rates until unless someone says so… After a survey, we got to know that half of the people have an issue in finding the discounted rates. Knowing this we have decided to recreate some tags.

Red tags – that is something which we come up and now the real challenge is how did we implement it or how did we test it. We kept some tags in red color, and places in the different aisles to see the reactions of people and to know whether it attracts or not.

Why choosing RED color – Red is the symbol of love, anger, heart, blood, rose, warmth, emergency, alert and danger… when there is something serious, we say RED that means high alert, emergency, warning or danger even. Red is a prominent color, which means red will grab attention.

So, Red was selected to give an alert and was a way to attract people which it did… people asked what is this and why a change in color of tag?

Then we start educating people about our red tags, about the change of color of the price tag. We also check to put it in different portions, different segments, so that people can see and we can judge, is it even worth all the efforts?

Being a supermarket, they need to keep on bringing new ideas that attract the audience. After weekly magazines and promotion offers every week, when they visited the branch, they find that people are still not attracted to the discounted price. But why so? Why even after magazine and everything they are not attracted to the products?

The answer was they use to get lost in the variety of items and also not finding the discounted price. So, now whenever they enter, they can easily see oh that’s the red tag and that means discounted it should be in magazines and even if not in the magazine this will be on discount. Sometimes being supermarket you have a lot of promotions. Adding so much to the magazine or on social media gives a weird look and possibly is hard to cover. Some promotions are live on in branches directly but are not communicated to the channels like social media and magazines or are also for the limited time that they cannot be added in a magazine.

Now! After this red tag, the customer has easy access to the discounted rate items. And by means of discounted is that: “everyone who shops from Imtiaz Super Market knows that Imtiaz gives the best rates,” lower than the market and discount rate means less than the Imtiaz  price, which means a very good rate.

Ouch, haven’t I told you so much about the tags? And the red tag?

Now I hope whenever you will visit Imtiaz Super Market you will find a red tag for discount prices. And just by the way Imtiaz super market, normal price tags are currently WHITE which will be turning to “Blue”, the sooner the better as their base color is blue and orange.

SSShhh doesn’t let others know this secret 😉 and for more such inside stories stay tune and to know more such scenes please come back 😊 until next time…

Word wedding sounds so cool, like a bed of roses and dreams of traveling and enjoying and fun and a movie that only has a happy ending.

Today I will be discussing a few wedding points or facts, some light that is important to shed on, that we really need to know.

First of all, if we think it is a bed of roses than let me fix it for you…. NO! it’s not and yeah, a bed of roses for a beautiful stunning bride only and then it’s all a waste. Oh! don’t worry, waste is the petals of roses that were decorated.

Okay so wedding, that word is fascinating for so many people, on so many levels but hold on let’s discuss the things here in detail and then will debate on it, “a bed of roses or a pile of responsibilities?”

The wedding comes with a load of responsibilities that you need to understand with love, care, patience, and compromise.

Wedding; “Qabool hai” and she said; “yes”

It’s not a day that just happen, it’s a life that goes on with the rest of your life. For a girl, she has to leave her house family friend’s job and everything she owns and for boys he has to make changes in everything he does, make space for his spouse in his room and life.

When there is a family meets up, and when things are going smooth the date is set and from that time till the time of leaving one home and going into the next is crucial.

For some people, it’s lifetime imprisonment and for some it’s good, everyone has a different story to share but things that remain constant are

  • Baat pakki
  • Mehandi
  • Nikkah
  • Parlor
  • Wedding
  • Ruksati
  • Valima

An Emotional Roller Coaster

And loads of shopping in between all this.

From the day the date is decided, planning for booking a hall, the parlor and all the list of items that are or will be required for the bride in the new home is set. Slowly the trips to the market are set and slowly the house is loaded with items that will be soon gone in the new home.

Different market visits are compulsory for the rates and for God knows whatnot. People often visit the Imtiaz Super Market as well for the purchasing.

Whether it is jewelry or makeup or innerwear people do shop them from Imtiaz Super Market , even sometimes the gift items, chocolates and showpieces crockery and other items that are necessary and are available at Imtiaz Super Market  people do buy. The reason it’s affordable and reliable, along with quality products. Also, most items are covered under one roof.

Some people say we are against dowry and they refuse to take the items, whereas majority people are greedy and take the dowry, if for not themselves then for their family, like “bahu s ly lu Behan ko dyne mai kam ayega” or “bahu ye ly ayegi toh ye nikaldaingy kharab hogae hai”. It as portrayed in the drama’s as well and to so many levels this is so wrong but the norms……

The word Bahu or daughter in law is the extremely crucial word because the things the daughter is allowed to do the daughter in law is not allowed to do. There is always a difference between daughter and daughter in law.

This topic is a long and debatable one so right now let me tell you about the festival magazine and the discounts Imtiaz Super Market  is offering on cosmetics and electronics that can help you create your wedding package also don’t forget to show your loyalty card in end to have the points and more offers on our loyalty program.

Until next time take care 😉

Magazines are published for three basic reasons; to inform, to educate and to entertain. Similarly, retail magazines are published so the consumers could be made aware of the services that retail or a particular brand is providing and the latest perks that consumers could benefit from.

For the same reason, Imtiaz Super Market introduced their own magazines with the purpose to keep the customers informed, aware and retain their interests regarding upcoming and on-going deals and sales in-store. To ensure that the magazines are accessed by a wider audience, the Super Market ensures that their magazines are up-to-date, attractive, and easy to understand and carry.

These free of cost magazines in the form of flyers are of two types and released at two points of time. The ‘Weekly Delight’ magazine is released every week and entails weekly prizes and discounts on products from various categories like eatables and beauty and care. The monthly magazine is another promotional magazine released every 15 days with ‘buy one get one’ offers and bigger discounts on products specifically from 3-4 particular categories; usually electronics and grocery. The Imtiaz calendar is also attached to the monthly magazine to keep our customers updated with all that we are planning for them. Apart from these 2, whenever there is an event or a major sale being held at the supermarket, customized magazines are designed for that and released with exciting sales and offers. The cricket-themed magazine is a great example for this which was released recently for the ‘cricket mania’ sale.

This is not only a promotional activity that benefits us; it benefits our customers more considering that they are free of cost, informative and very light thus, easy to carry. Also, with a focus on color theme and design, they are made appealing for the customers.

All in all, the promotional magazines of Imtiaz Super Market are extremely unique and different from any other magazine introduced and are published with the sole purpose to entertain, educate and benefit our clients as much as we can.

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