Our freedom is our biggest blessing but unfortunately, it is that one thing we take for granted. There are so many countries that are still in a state of havoc and destruction and we are lucky enough to not be one of them and for this, we have our ARMIES and our DEFENCE to thank!

Ensuring peace and security, these people dedicate their lives to fight the FORCES OF EVIL and protect us without caring about their own lives.

Time and time again, our military and defence have put our lives above their own and the 1965 war was one in which we lost countless dedicated members of our army. In memory of the sacrifices that our armed forces made that year and how bravely they defended this beloved land, we celebrate DEFENCE DAY every year in Pakistan.

This tribute not only reminds us of the continuous efforts of our military, but it also inspires the young citizens and develops feelings of patriotism and bravery. And to commemorate this, DEFENCE DAY is celebrated every year on the 6th of September.

Imtiaz super market, from a kiryana store to a chain of the super market. From a small shop to a bigger scale place having a huge assortment of products.

In the year 1955 when it was a small shop, it was having a very limited item. Later after creating a name and maintaining the quality they start pitching in the companies with the idea of expansion. The result was fruitful. Slowly and gradually we got more and more categories and products to display.

Now after years of struggle and hard work finally Imtiaz super market has the best and a vast variety of categories and products, that are imported as well as locally available at the best prices all under one roof.

What makes Imtiaz super market the best place for all assortment?

Imtiaz super market has huge area to display all kind of products, even if you ask for a simple tissue paper, we have a whole alley to display that.

The assortment includes imported items, chocolates, perfumes, crockery, groceries, beverages and what not?

When you visit Imtiaz super market, you can never leave the place in a min or even empty-handed.

You will keep looking at the assortments, category, products, variety, range that they offer and everything around. The placement of products on the shelf is so neat and so clean that you can easily pick the stuff you want without breaking or disturbing the things around them.

When you visit the alley, it is so spacious that you can easily move with your trolley, while standing and choosing your kind of product. They offer so many varieties that even choosing a shampoo is confusing.

What do you think about Imtiaz super market? And its assortments?

Ever been in the store and getting confused about which one to choose?

Imtiaz super market offers a lot, at an incredible price, you can shop as much as you want and everything will be given at an amazing rate.

Also, on purchasing from any category, they are offering loyalty points on each product that you buy. Isn’t it great?

Every category and has almost 300 plus products 50 plus brands and every month there is multiple new brands lineup for meeting to have a shelf in Imtiaz super market, because who doesn’t want to get noticed?

Companies never mind having their products on display and a store/ supermarket like Imtiaz super market who have almost 1000+ walk-in customers per day, who will notice the new products and new colors or items or might have just a look and share their reviews. At times brands want to get noticed a hype so that they can actually sell the product on a large scale later on.

Imtiaz super market the ultimate shopping experience conveys and defines the perfect meaning of one-stop-shop solution, remaining Pakistan’s pioneer super market retail chain serving the best quality products on the best price possible.

One can resist their hunger but thirst? It’s almost impossible to resist!

Summer season isn’t over yet and in these hot summer days, especially in Karachi, all one can think of is something chilled to drink and satisfy your craving. But how many beverage options do we have? Very, very few!

Either you can buy a soft drink or a Nestle juice, considering it is the most widely available brand – but what else? Sometimes you crave something different… you want to try something new;

So where should you go??

Imtiaz Super Market offers you the widest assortment of beverages ever! From soft drinks to juices, milk-based beverages, fruit cocktails, non-alcoholic celebration drinks… beverage for every event, gathering, and craving is available!

If you want a casual drink for your guests then you can go for the usual soft drinks. If you’re in the mood for something healthy then you can try the available fruit juices of multiple brands out of which some even contain fresh fruit pieces! If there’s a celebration at home – you can go for sparkling and celebration drinks and if you’re the type… we even have non-alcoholic beers that you can enjoy with your mates! Even our desires have nothing to worry about! For you, flavored lassis are also available! For kids, milk beverages like milo, pakola and many more are available.

Also, international beverages that are chocolate based are also available like Mars shake, Snickers shake and many more. Imported directly with the guarantee of affordable price and premium quality – you will find these beverages hardly anywhere!

Even better – if you’re shopping at the Gulshan branch of Imtiaz Super Market and have been craving a fresh juice, you don’t have to settle for boxed juices! At our Gulshan Branch, fresh sugarcane juice is available that is processed and packed hygienically and right in front of you!

As your most favorite retail, it is our responsibility to ensure that all your desires and cravings are fulfilled and satisfied and this is why we make the widest assortment of all our categories available for you!

So which beverage are you craving?

Head over to your nearest Imtiaz Super Market branch now, purchase, gulp and enjoy!

Your satisfaction is just one purchase away!

ARE YOU A CHAI LOVER?

What do you guys like to have for breakfast? Or as an evening snack?

Most of us who don’t get time for a complete, healthy breakfast in the morning but also can’t afford to leave home with an empty stomach have rusks, sandwiches, crackers, and such bakery items as quick and filling breakfast options.

I am one of those people! I am not a morning person at all so I usually wake up with no more than 5-10 minutes to spare before I can leave…. Which leaves me with no time to sit and eat eggs and parathas, kebabs, curries and all such delicious foods that I would want to have and thus, I am left with no option but to stock my kitchen cabinets with things like biscuits, rusks and croissants, puff biscuits, etc. These things actually keep me full and fresh because if I ever leave the house without eating ANYTHING, I become really, really cranky!

The second time of the day when I need these snacks is during the evening tea. So if you haven’t figured this out yet… I am a tea lover! CHAI is LIFE!!  And I know a lot of you are chai lovers too so you can understand and relate with me when I say that “SHAAM KI CHAI BOHAT ZARURI HAI!”   And to make this evening tea special and something to look forward to more, I like to incorporate things like plain and fruit tea cakes or croissants with it.

For a person like me, whose most meals revolve around bakery items, it is important that those items are fresh and reliable. I mean… you don’t want to wake up the next morning with an upset stomach, do you? Which is why you have to choose the bakery or market you buy your fresh snacks from, wisely.

I personally purchase all my baked snacks and bakery items from Imtiaz Super Market. And for those of you who were not aware of this,  Imtiaz Super Market has its own brand name under which they sell bakery and baked items by the name of ‘OVEN FRESH’. Even though I am a regular customer of Imtiaz Super Market, I discovered this in my last visit to the retail and honestly… I was impressed!

Anyway, so I prefer baked, bakery biscuits over those packed, company biscuits and good for me that there is a wide assortment of bakery biscuits available at Imtiaz Super Market. Chocolate cookies, marble cookies, cookies with nuts, pistachio, coconut or other dried fruits topped and stuffed on them… all kinds of cookies are available.

Other than that, plain cakes, marble cakes, chocolate cakes, and fruit cakes are also available along with muffins and cupcakes that are baked and packed fresh every day! Croissants, white bread, brown bread, multi-grain bread, and other bread items are also baked in numerous batches every day.

So if you have a sweet tooth and like to snack on sweet things you can choose from the sweet variety available and if not then savory items are also available.

These food items are freshly baked and very hygienic. As much as I have observed, there are open kitchens in most of the branches and all the staff members are always wearing gloves, hair caps, aprons and all the other necessary things to ensure cleanliness, tidiness, and hygiene.

Another thing that I found really nice is the inclusion of female employees. In neither of the supermarkets that I have been to, have I seen a woman working in the kitchen? While that sounds amazing for those of us who cook at home everyday… from the empowerment and financial independence point of view, it is great that women are not lagging behind in any area of employment and that Imtiaz Super Market is in favor of it.

So since I have already mentioned the food items that I purchase from OVEN FRESH (backlink hai Kia iski?) for my light snacking in evenings and shortcut breakfast in mornings, let’s talk about the things that you can purchase for other regular meals.

So there are fresh bread and eggs available for those who wake up super early and have the time to make some delicious French toasts. You can make sandwiches, scrambled eggs, egg curries or just simply butter some toasts and dunk it in your AMAZING cup of tea.

Also, if there’s a family member or loved one’s birthday, anniversary or any special event coming up, fresh cakes are also available! And honestly, they seemed delicious to me!

Basically, whether you want bakery items as your core ingredients for a special meal or a tasty shortcut for your empty tummy, a delicious cake for an upcoming event or just some healthy stuff for daily consumption, OVEN FRESH by Imtiaz Super Market should be your GO-TO place like it is mine.

I have loved all the OVEN FRESH items I tried up till now. Have you ever tried any? If yes then let me know in the comment section below if you liked them. And if no… then try them and let me know after that! Enjoyyy!

We Pakistanis just LOVE food. For every event, every occasion, every REGULAR day, we plan and decide what we want to cook, what we want to eat and what we’re going to serve.

Even our vacations, picnics and outings are incomplete without food. And what is even more important than food is that it must be delicious! Spicy, tangy and just delicious!

And what makes a dish these three things? Good quality ingredients, good quality spices, and a good cook. We can’t provide you with a good cook so we made sure that we can with the other two; ingredients and spices.

You guessed it right… Imtiaz Super Market brings to you its own brand of agricultural commodities and spices;

PONAM!

PONAM means full moon – what indicates the start of a new month, and that is exactly what our products are; the mark to a transformation in your kitchen and food. With the highest quality of products like pulses (DAAL), rice, flour, spices, sugar, grains, and black salt, available at Imtiaz Super Market, you don’t need to go anywhere else for anything.

No more walking trips to the CHAKKI wala for staples and spices anymore. Purchase fresh, raw and organic items like pure basmati rice, flour and all types of pulses under one roof with comfort from any branch of Imtiaz Super Market and make everyone fall in love with your Biryani, Karahi, and parathas! And daal? You will never see DAAL the same, boring way again!

Considering that everything sold under the brand name of PONAM is produced in mills and factories that Imtiaz Super Market itself owns! And since we have our own rice and flour mills along with the facility of in-house grinding, cleaning, and packaging, a lot of costs is cut down and these staple commodities are sold at substantially lower prices than the market average – which is GREAT!

Providing quality products that are easy on the wallet has always been our hallmark. In order to maintain this for the sake of our customers, we constantly evolve our products, services, and brandings.

PONAM, too is an initiative to show our customers how much we care about them by saving them from those uncomfortable CHAKKI WALA trips in hot, summer days and providing them with a collection of spices and grains with a taste that will remind them of the DESI food that our DADI’S and NANI’s used to cook for us with homemade and dried spices.

So head to your nearest Imtiaz Super Market’s branch now and begin this new month with a brand new collection of PONAM staple and spices and transform the taste of your food.

PONAM  – The Taste Of Nation!

Soo, our readers. Who out of you all is a ‘Human Rights Activist’?

human rights activist is a person who is against discrimination of all sorts and supports equal rights for each and every individual regardless of any kind of differences that there might be. Discrimination is when a person is treated differently because of their gender, religion, caste, color or any such factor that is irreplaceable. This differentiation is often to make the other person feel inferior or bad about themselves in comparison to others who are treated as superiors and the ‘better people’.

Discrimination on any basis is something that is absolutely wrong and against human rights. I for one am completely against discrimination whether it is gender-based, religious or any other kind.

Nobody in this world has the right to treat someone badly or as someone below them assuming that they are better. Neither does any culture support such behavior nor any religion in the world.

Imtiaz Super Market and every single person associated with it is against discrimination. From the head office to all the branches throughout the country, all policies and regulations are such that support equal treatment of everyone and considers everyone as nothing but a human who can benefit from us and vice versa.

This zero toleration for discrimination can be seen in multiple areas of retail. For starters, there is no kind of gender-based or religious quota for hiring employees in the head office or the branches. If the candidate’s profile is good and they succeed in proving themselves as an efficient resource for the retail, then there is nothing that will come in the way of their employment. Men, women, Muslims, Christians, Hindus… everyone is employed based on their merit and skills.

They all get an equal chance in training, celebrations, promotions without any kind of personal bias and employee records are reviewed frequently to ensure this.

Furthermore, if you visit any of our branches, every customer is treated politely, nicely and gently regardless of their gender or appearance. There is no special treatment for anyone beyond the fact that they are all special as customers.

It is true that today in the 21st century; we have come very far from the days where there were particular sects and religions whose followers weren’t even treated as humans, let alone equals.

Imtiaz Super Market is proud to state that since the beginning of this supermarket, it has been nothing but a constant supporter and contributor to the cause of Human Rights and it will continue to do so!

Where do you go for grocery shopping?

.

Where do you go to buy your fruits and vegetables?

.

And what about makeup and accessories?

You probably also have a separate shop for your little one’s necessities, right?

Why? I know why… it’s because there is no way you can find all of these things at one place and that too of good quality, right?

Wrong!

At Imtiaz Super Market, all the products you require are available under one roof. From your kitchen to your bedroom, guest room and toilets, everything you need to maintain all these places are available at Imtiaz Super Market. Electronics, carpets, crockery, car tools, cleaning tools, grocery, dairy products, fruit, and vegetables… literally, anything that you can think of that you would require for the setting, maintenance, and ambiance of your house, is available at Imtiaz Super Market.

Not just that, whether you are planning to gift someone something like clothes or shoes or you want to purchase something for a loved one who has just been blessed with a newborn baby OR you just want to purchase any of the above for YOURSELF, it is ALL available in store.

With the widest assortment in all of the categories, Imtiaz Super Market ensures that you won’t have to go anywhere else for anything! There is so much variety even in the health and beauty section with so many shampoos, fragrances, makeup and much more to choose from that you will get confused about what to choose and what to leave behind. And the best part about all this is that it’s not even of average quality. The most premium quality products are made available at Imtiaz Super Market at prices extremely pocket-friendly.

Furthermore, what makes this retail even more different is the DESIPAN of it. Although we have come a long, long way since Imtiaz was only one kiryana and not whole merchandise, yet even today we welcome our customers with just as much desi-pan as we used to. When you walk into any of the

Imtiaz Super Market branches, you will see cartons and packages literally just sitting there unlike in any other supermarket and the reason behind this is nothing but to maintain the DESI touch of Imtiaz. You can walk in, pick up a carton, put it in your trolley and walk out.  No extra packaging, no additional prices… nothing.

Imtiaz Super Market is definitely your ONE STOP SOLUTION and that is because no matter problem you may have, no matter which product may require, there is only one answer and that is the road that will lead you to Imtiaz Super Market.

We are not just a retail business… we are a FAMILY bonded together by a supreme desire and aim to provide you with the ULTIMATE SHOPPING EXPERIENCE!

This year we were confused about whether to enjoy 14th august or to celebrate Eid?

The weather was amazing, it was raining and raining like for straight 48 hours, right before the meaty Eid.

Half of the people were praying for the animals here and there, and half of the people were worried about the sacrifice. The rain has caused a lot of trouble because we don’t have a proper ventilation system, and this is why we have our roads filled with water.

Few of the people made the sacrifice in the home while the roads and streets were still having water, the blood mixed with it and it felt like blood river flowing which was disgusting.

On 14th august, there were malls decorated and small events took place, but obviously because of Eid and 3rd day of Eid and all the hustle and bustle, due to rain, people preferred staying in the home.

The smelly roads, the dirtiness around and the meatiness everywhere.

The waterlines were even mixed and damaged, the water in lines we had got dirty and smelly, so we have to buy water for drinking. Oh, God last few days of Eid were amazingly different yet weird and messy.

On 14th august, we got some amazing new videos in which people showed a beautiful message. Every year we celebrate 14th august with a lot of fireworks and fire shots. This year thankfully it was with Eid so, the fire shots were limited.

This year a lot of people took initiate of cleaning Pakistan streets and making it green by planting trees. Along with this they also have recorded beautiful messages, like clean Pakistan and wrap all the flags bounties back again once you are done celebrating 14th august.

Every year a lot of us celebrate and then let it be on the street but why is that so?

The flag should always be respected and always should keep it safe and high.

Eid holidays with independence holiday, two celebrations together along with the long weekend. It was amazing, since Sunday we have off, and then we are back on Friday only one day to work those who have their Saturday’s off and those who have on, have 2 working days, the week is suddenly small. Much needed vacations, where we have enjoyed rain, family time and friends gathering.

Coming back to the office only for enjoying and celebrating Independence Day.

Friday’s are usually the smallest day of the week because we all get 2 hours of break, prayers and lunch break and if you have an event in the evening, then it becomes smaller than ever, so its one of that kind 😊

Reciting Quran, then singing national anthem following by cake cutting and hi-tea, along with some more activities is how head office and every branch of Imtiaz super market celebrate Independence Day.

For witnessing more about the event and celebration, please visit our Instagram page and Facebook page.

Let us know in the comment section about how you have celebrated your Eid and Independence Day!!

Eid is right around the corner and almost everyone’s sacrificial animals are here. However, there are still many people who just haven’t found the right one yet! In many such cases, time management is a big issue. Men of the family are usually the ones who go out to the MANDI’S to select and purchase the animals but because of busy schedules, there are a lot of men who haven’t been able to visit the MANDI.

We care about you, your schedules and your convenience and this is why we decided to save you from all those hassles and chaotic visits to the mandi. Like every year, once again we bring to you an ‘IN-STORE MANDI’!

Priced according to weight, now you can purchase your sacrificial animal from Imtiaz Super Market at Rs. 670 per kg. Affordable and convenient… what else can you need?

Kept clean and in a hygienic environment, our animals are reliable, healthy and MEATY! Eid is a pious, religious occasion and being able to afford to present your sacrifice is an honor and blessing so you obviously want the best! And for that… we have it covered!

Since they are being sold in-store, even women of the family can go visit, check out the animals and prices and either decide which one to purchase, get familiar with the market ranges or even buy right away!

Like we always say, your convenience means more than anything to us! So in whichever way we are able to make things easy for you, we do it right away!

So no more forcing yourself to the stinky MANDI’S and settling for some animal because you don’t want to visit again. Just one or multiple visits to the Imtiaz Super Market, and make whichever animal you like, yours!

So what are you waiting for?! Head over to the DHA branch of Imtiaz Super Market NOW and get your animals!

MEAT MUBARAK PAKISTAN!!

How many of you give charity? What even is a charity?

Charity is when you give money, food, clothes or any such thing to someone in need.  The purpose behind the charity is to be able to help someone in any way or magnitude possible.

There are many reasons why we should give charity.

Giving charity is a habit that if reinforced from a young age, can help in the personal and moral development of an individual. People who frequently give charity are known to be more selfless, generous, kind and empathetic than those who don’t. Once you are regular in helping and giving back to people, this trait will be observed and adapted by many individuals that surround you and are associated with you. This way, your charity won’t just be limited to one person or family, you will be helping the wider society by promoting good deeds and spreading the message of love and kindness.

As Thomas Aquinas, one of history’s most famous philosophers once stated, “charity brings to life again, those who are dead.” (Forbes)

Through charity, one does not only help the one in monetary need, but he also helps his own soul by bringing it closer to selflessness and morality.

The concept of charity holds great importance in all religions. In Islam, charity is beyond just giving money or clothes. Even if you treat a person politely, it is counted as a charity. As stated in a hadith, Your smile for a brother is charity. Your removal of stones, thorns or bones from the paths of people is charity. Your guidance to a person who is lost is also charity.” (Bukhari) (Forbes) (zakat foundation of America)

We all have always known the importance of charity and the benefits too and it’s pretty obvious that each one of us has given charity to someone in one way or another.

However, there is a small issue… sometimes when we know a person who may be in a financial crisis and we want to help them but still we know that they won’t accept that help in the form of charity. It is sad but it’s true that charity is often associated with monetary help to poor and nothing beyond that – which as we just discussed, is NOT true.

Nevertheless, for such sensitive relations and matters, there is another solution. Instead of handing them money or clothes or whatsoever, now you can gift them a GIFT CARD by Imtiaz Super Market.

These gift cards are super cute and come in attractive color schemes and designs. They are also handy and easy to carry and are available in multiple prices; 500, 1000, 2500 & 5000 – so you have an option. You can purchase one or you can purchase multiple. It is completely up to you!

This is the perfect way to express your care and affection for someone without fearing to offend them or driving them away.

With these gift cards, you also give the recipients the power to choose and purchase for themselves which will make them feel independent and powerful in a time when they might be feeling hopeless.

You care about people and we care about YOU!

So let’s join hands and spread the message of love and generosity with Imtiaz Super Market’s gift cards. A gift of love!